A persona is a ‘virtual user’, representing a specific audience, or demographic, for your website or application.

AbilityNet's personas cover a range of disabilities.

Each persona is based on our observations and experience with real world diverse user testing.

These personas can be used throughout the product development lifecycle to aid accessibility and usability.

To find out more about how Personas can help you create and shape accessible content and features for your digital platforms, please get in touch for a chat.

Speak to our experts

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