Digital Accessibility Maturity Model
Get a clear view of your organisation’s digital accessibility, and a practical plan to improve it.
The Digital Accessibility Maturity Model helps you understand where you are today, what matters most right now, and which actions will have the biggest impact. It supports clearer decisions, stronger priorities, and steady progress towards accessible digital services.
Assess your current maturity and identify clear next steps. No commitment required.
Download the free DAMM toolkit
What the Digital Accessibility Maturity Model helps you do
The model looks beyond individual websites or apps. It focuses on how accessibility is planned, supported and delivered across your organisation.
- Understand your current level of digital accessibility maturity
- Spot gaps that may be slowing progress
- Decide what to prioritise first
- Create a clear, achievable accessibility roadmap
- Support internal discussions and decision‑making
The model covers five key areas that shape long‑term accessibility success:
- Vision
- Leadership
- Processes
- Capability
- Procurement
What organisations typically discover
Most organisations use the model to create a shared understanding of their current accessibility approach and agree where focus is needed most.
Some use it independently to build confidence and momentum. Others use the findings to support priorities, secure senior buy‑in, or decide where expert support would be helpful.
There’s no single right way to use the model. It adapts to your confidence, capacity and internal maturity.
How to use the DAMM
Once you’ve explored the model, there are two clear ways to use it — depending on the level of support you need.
Self‑serve DAMM (free)
Choose the self‑serve toolkit if you want a structured way to understand your current position and start building an accessibility roadmap internally.
It works well if you’re happy to lead conversations across teams and want a clear framework to guide discussion and priorities.
Download the free DAMM toolkit
Consultant‑led support
Consultant‑led support can help where accessibility spans multiple teams, priorities feel complex, or stronger alignment is needed.
Expert input can help turn insight into a realistic, funded roadmap and support engagement with senior stakeholders.
Talk to us about consultant-led support
What Totaljobs learned from the DAMM process
“The Digital Accessibility Maturity Model gave us clarity on what to focus on and helped build alignment around accessibility priorities.” — Totaljobs
Download the free DAMM toolkit
You’ll get instant access to the Digital Accessibility Maturity Model resources. No obligation. Just practical tools you can start using straight away.
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Frequently asked questions about the AbilityNet Digital Accessibility Maturity Model (DAMM)
What is the Digital Accessibility Maturity Model?
The Digital Accessibility Maturity Model (DAMM) is a free toolkit that helps organisations understand how well accessibility is embedded across their digital services and ways of working.
It looks beyond individual websites or apps to assess leadership, skills, processes and procurement, helping you see where you are now and what to prioritise next.
Is the Digital Accessibility Maturity Model free?
Yes. The DAMM toolkit is completely free to download and use.
Many organisations run the process themselves using the guidance provided. There is no obligation to use AbilityNet’s paid services.
Do we need accessibility specialists to use the DAMM?
No. The DAMM is designed to be useful for organisations at any stage of their accessibility journey.
You do not need specialist accessibility expertise to use the toolkit. It is designed to support structured conversations, highlight gaps and prompt the right questions across teams.
What happens after we complete the DAMM?
That depends on your organisation and your internal capability.
Some teams use the DAMM to agree priorities, plan improvements and track progress internally. Others decide they want support to sense‑check findings, turn insight into a practical strategy, or engage senior stakeholders.
Do we have to work with AbilityNet after using the DAMM?
No. There is no requirement to involve AbilityNet.
The DAMM is designed to stand on its own. If you do choose to involve us, our role is to build on your work and support your decisions, not replace what you have already done.
How is the DAMM different from an accessibility audit?
The DAMM focuses on organisational maturity — how well accessibility is embedded into everyday decision‑making and delivery.
Accessibility audits focus on specific digital products and technical compliance. Many organisations use both approaches at different stages of their accessibility journey.
When is it useful to get support with the DAMM?
Some organisations look for support when they are unsure how to prioritise DAMM findings, need alignment across departments, or want confidence that they are focusing on the right actions.
In these cases, accessibility strategy and consultancy support can help turn DAMM insight into a clear, achievable roadmap.
Is the DAMM suitable for all sectors?
Yes. The DAMM is used by organisations across the public sector, education, charities and regulated industries.
For higher and further education organisations, there is also a dedicated HE and FE Accessibility Maturity Model designed for that context.