Navigating the online world can be overwhelming, especially if you're unsure about searching for information, figuring out which websites to trust, or understanding how your digital device works.

If you're 65 years old or over, or are a disabled adult and live in the following areas (or nearby), and are eager to improve your digital skills, AbilityNet can help!

As part of our BT Digital Skills project, join AbilityNet in partnership with BT Group for upcoming free digital skills sessions in London, Glasgow, Newcastle, Birmingham, Aberdeen, Merthyr Tidfil and Cardiff, with new locations coming soon.

Our expert team of AbilityNet BT Digital Skills Trainers, Tech volunteers and the BT team will be your guide at these engaging sessions. 

Perhaps you work with older or disabled people? Please share these sessions with people you know who might be interested.

What can I expect during the sessions?

The sessions are designed to address any questions or concerns you might have about digital devices, and empower you with the skills needed to navigate the digital world safely and with confidence.

Our trainers are dedicated to providing personalised assistance, answering any questions you may have, and helping you become more comfortable with your digital device and the online world.

Tea and biscuits will be available during the sessions too.

Free webinar: Introduction to AI for older people

Where and when are the sessions being held?

London

All London sessions take place at BT Group Offices, One Braham, 1 Braham Street, London, E1 8EE, from 11:00am until 13:00pm

• 29th Nov 2024: Getting Started with your device
  Focusing on phones and tablets, we'll look at the basics; how to reboot your device, how to connect to wifi, the basics of apps            
• 6th Dec 2024: Being Safer Online
  Talking about how to be more aware of the threats you can face online and how to take positive steps to keep yourself safe            
• 13th Dec 2024: Solving Problems 
  The secrets of the experts! How you can sort out problems you come across when using your device            

Newcastle

All Newcastle sessions take place at EE Tyneside, 6 Silverfox Way, Cobalt Business Park, NE27 0QJ from 10.30am until 12.30pm

• 28th Nov 2024: Staying Safer Online
  Scam Awareness            
• 5th Dec 2024: Getting to know your Smartphone  
  Accessibility, camera, video calls, display        
• 12th Dec 2024: Introduction to the Internet   
  Bookmarks, browsers, Apps and QR Codes

Birmingham

All Birmingham sessions take place at BT Group, Snowhill 3, Queensway, Birmingham, B6 6GA, from 11:00am until 13:00pm.

• 3rd Dec 2024: Digital Foundations
  Kickstart your digital journey by getting familiar with your tech. Learn the basics of navigating your device, understanding common settings, and troubleshooting simple issues.            
• 10th Dec 2024: Essential Digital Skills
  Master the essential tasks that make everyday life easier. From sending emails and downloading apps to staying safe online and understanding mobile networks            
• 17th Dec 2024: Connect and Explore
  Discover how to use technology for personal interests and everyday tasks. Learn to manage health, access public services, shop online, and enjoy social media, audiobooks, and streaming services        

Glasgow

All Glasgow sessions take place at BT Group, Alexander Bain House,15 York Street, Glasgow, G2 8LA, from 11:00am until 13:00pm.

• 28th Nov 2024: Staying Safer Online 
  Scam Awareness            
• 5th Dec 2024: Getting to know your Smartphone
  Accessibility, camera, video calls, display         
• 12th Dec 2024: Introduction to the Internet
  Bookmarks, browsers, Apps and QR Codes         

Merthyr Tydfil

The Merthyr Tydfil session will take place at EE Contact Centre, Rhyd-y-car Business Park, Merthyr Tydfil, Merthyr Tydfil County Borough, CF48 1DH, from 10:30am – 12:30pm.

• 11th Dec 2024: Staying Safer Online

November sessions in Cardiff are now fully booked.

How do I book my place?

Email digitalskills@abilitynet.org.uk with your name and phone number, location and date you would like to attend, and our team will be in touch to confirm your place.

You can also call our helpline on 0300 180 0028* during UK office hours to register. 

Don't miss out on this fantastic opportunity to boost your digital skills!

Please arrive around 10 minutes early for registration and to be guided to the training.

I don't live in those areas, how can I get digital skills help?

If you're over 65 years of age or a disabled adult and looking to build your skills, we're offering free digital skills sessions in London, Birmingham, Glasgow, Edinburgh, the East Coast of Scotland, Newcastle, Cardiff and surrounding areas.

Trainers can build something bespoke for your group or for an individual and run sessions including:

• Getting to know your Smartphone or Tablet
• Staying Safer Online
• Getting started with Email
• Using Social Media, e.g. Facebook
• Online entertainment, e.g. watching TV online
• How to access Public Services e.g. Gov.UK
• How to make a video call
• How to manage your health online
• How to bank online

Attend a free session

How AbilityNet can help

• Call AbilityNet's helpline on 0300 180 0028
• Request help from an AbilityNet volunteer
• See our database of FREE factsheets
• Access FREE webinars about technology and disability
• Everything you need to know about Digital Voice.

*Please note: calls to our helpline number cost no more than a national rate call to an 01 or 02 number and count towards any inclusive minutes in the same way as 01 and 02 calls, and AbilityNet does not receive any money from these calls

Disability representation in advertising is a powerful tool. When done authentically, it resonates with audiences, increases brand loyalty and promotes inclusion. But achieving this delicate balance requires more than good intentions - it demands understanding, collaboration, and a commitment to accessibility. 

TechShare Pro 2024: Where Brands and Accessibility Experts Converge 

Hosted by HSBC and organised in partnership with Valuable 500, AbilityNet’s TechShare Pro 2024 conference offers a unique opportunity for ad agencies, brand leaders, disability influencers, and digital accessibility experts to explore the world of disability representation in advertising. This year’s conference, Europe’s largest accessibility and inclusion event, focuses on bridging the gap between brands and the disability community. 

Meet the creative teams behind ads by Cadbury, Apple and the Paralympics  

On Day One of TechShare Pro 2024, the spotlight shines on the Disability and Advertising Summit. Some of the world’s leading brands will share insights into creating authentic representations of disability in their campaigns so that you can discover what worked, how they approached the work and the impact it has had for their business.  

Six adverts that feature authentic disability representation  

Here are six remarkable ads that will be featured at TechShare Pro 2024, along with insights from the creators themselves: 

1. Cadbury Dairy Milk Fingers - Sign with Fingers Big & Small  

The “Sign with Fingers Big & Small” campaign by Cadbury Dairy Milk Fingers highlights the importance of learning British Sign Language (BSL) to help deaf individuals feel more included in everyday conversations.  

Cadbury partnered with the National Deaf Children’s Society to encourage more people to learn and use BSL and their campaign emphasised that even small efforts can make a big difference in making everyone feel included. It’s a beautiful reminder of the power of communication and the role we can all play in creating a more inclusive society. 

2. We're The Superhumans - Rio Paralympics 2016  

“We’re The Superhumans” was a trailer for the Rio 2016 Paralympic Games, an energetic video that showcases the incredible abilities of Paralympic athletes, highlighting their strength, skill, and determination. It also touches on the challenges and prejudices they face, emphasising their resilience and confidence. 

At this year’s event Channel 4 will explain how and why their messaging has changed in the past eight years.  

3. Apple - The Relay  

Apple’s “I and the Greatest,” ad won the 2023 Emmy Award for Outstanding Commercial and featured disabled individuals using various Apple devices to navigate their daily lives.  

At TechShare Pro its Creative Director Alice Tonge and Apple's Head of Accessibility Sarah Herrlinger will discuss how they developed the ideas and content for Relay, which focuses on how athletes with and without disabilities are driven by the same determination to win. 

4. ASSUME THAT I CAN - World Down Syndrome Day 2024 

The powerful “ASSUME THAT I CAN” ad for World Down Syndrome Day 2024 challenges negative assumptions about people with Down Syndrome. The advertisement features a woman with Down syndrome in different scenarios where she is discouraged or denied opportunities due to low expectations. It then flips the perspective, encouraging viewers to assume that disabled individuals can achieve their goals, whether it’s living independently, playing sports, or pursuing education. 

The ad’s slogan, “Assume that I can. So maybe I will,” emphasises the importance of positive expectations and support in empowering people with Down syndrome to reach their full potential. The campaign is a call to end prejudice and recognise the capabilities and potential of everyone. 

5. Javier in Frame - Google Pixel SB Commercial 2024 

The “Javier in Frame” commercial for the Google Pixel 8 aired during the 2024 Super Bowl, highlights the Guided Frame that uses Google AI to help blind people and people with low vision capture photos more easily. The commercial is directed by Adam Morse, who is visually impaired himself. 

The ad follows the life of Javier, a blind man, showcasing key moments such as taking selfies, his wedding day, and starting a family. These moments are captured with the help of the Guided Frame feature on his Google Pixel 8. The commercial emphasises the importance of accessibility and how technology can enhance the lives of blind people and people with low vision.

6. We All Win - Microsoft Super Bowl Commercial 2019 

The “We All Win” commercial by Microsoft, aired during the 2019 Super Bowl, is a heartwarming and inclusive ad that highlights the Xbox Adaptive Controller. This device is designed to make gaming more accessible for disabled people. 

The commercial features several children with physical disabilities, showcasing how the adaptive controller allows them to play video games more easily and enjoyably. It emphasises the joy and empowerment these kids feel when they can participate in gaming, just like their peers. The ad also includes touching moments with their parents, who express gratitude for the positive impact the controller has on their children’s lives. 

The overarching message of the commercial is that when everyone can play, “we all win,” underscoring Microsoft’s commitment to inclusivity and accessibility in technology.

Why does authentic disability representation in advertising matter?

Recent research by Valuable 500 underscores the rewards for brands that get disability inclusion right. However, many brands still miss out. Katy Talikowska, CEO of Valuable 500, emphasises that disability is a crucial part of the diversity agenda. Ad agencies that master authentic disability inclusion stand out. TechShare Pro provides a platform for agencies and brands to connect with accessibility experts, ensuring campaigns are both innovative and accessible. 

Join the Conversation 

Whether you’re an ad agency, brand leader, or accessibility enthusiast, TechShare Pro 2024 promises valuable takeaways.  

Get your ticket to TechShare Pro 2024 to learn from the creative teams and accessibility specialists behind iconic inclusive ads and discover what worked and the impact it had on public attitudes toward disability. 

Get your ticket to TechShare Pro 2024 
 

What happens at TechShare Pro?

TechShare Pro 2023 was hosted by HSBC in London, with over 2,000 in-person and online attendees from around the world. Check out the highlights reel below.

Les Fearns, one of our team of 450+ AbilityNet Tech Volunteers, is this month celebrating 20 amazing years with us volunteering his time to help others.

We're thrilled to present Les, pictured, with a Long Service Award for his wisdom, energy and support as an AbilityNet Tech Volunteer for two decades!

Based in Norfolk, Les has helped hundreds of older or disabled people in his area to use technology and complete online tasks with incredible dedication, as part of the volunteer network within our free IT Support service.

Thinking back on his time so far with AbilityNet, Les noted: "The problems we are asked to work on with clients may have changed over the last twenty years, but it is really valuable to be able to still provide the same at-home service when required."

Need help with your digital device?

Our volunteers are able to help with most computer systems, laptops, tablets, smartphones and other smart devices such as Smart TVs, Alexa speakers and Google Home devices.

All are DBS checked and can assist you by phone, over the internet or at home. They offer one to one support tailored to you, at your pace.

In addition to our network of volunteers, as part of AbilityNet's partnership with BT Group, we're providing group and individual digital skills support to older people and disabled adults in locations across the UK including London, Birmingham, Glasgow, Edinburgh, the East Coast of Scotland, Newcastle, Cardiff and surrounding areas. Find out more about getting digital skills support.

Free webinar recording: 5 Essential Tips for Online Safety and Support

Discover 5 key apps, tools and online sites that older people tell us make their lives easier, including Ask-Silver.com and BBC Sounds.

On the webinar recording we highlighted some tech advice from renowned broadcaster and newsreader, Moira Stuart CBE, who has been helping us to raise awareness of online scams.

Why volunteer with AbilityNet?

Could you dedicate any time to helping older or disabled people in your community? 

We're always keen to welcome new tech volunteers so if you're reading this and would like to get involved, please get in contact.

Some recent comments from our volunteers about what they enjoy about their roles:

• "So rewarding, doing what I love and seeing people benefit, sometimes life changing, sometimes just making a client's life a bit easier, a bit more fun, a bit less isolated."
• "I've done things out of my comfort zone. I get the support I need and reap the benefits of increasing my skills and confidence."
• "Welcoming, supportive environment. Excellent training. Totally rewarding!"

Become an AbilityNet volunteer

How AbilityNet can help

AbilityNet provides a range of free services to help disabled people and older people.

• Call our helpline: 0300 180 0028
• We have a range of factsheets that talk in detail about technology that might help you, which you can download for free. You may find our factsheets about voice recognition and keyboard alternatives useful.
• My Computer My Way. A free interactive guide to all the accessibility features built into current desktops, laptops, tablets, and smartphones.
• Meet AbilityNet volunteers from across the UK

Get Online Week, taking place from 14-20 October, helps raise awareness of the benefits of getting online, and highlights that there are many digitally excluded people who are disconnected due to lack of access or skills.

AbilityNet is a digital ambassador for Get Online Week, which is now in its 17th year. We strive to ensure and promote digital inclusion in all we do.

Speaking at the launch of Get Online Week earlier today at the House of Lords, Helen Milner OBE, CEO of Good Things Foundation, noted the 'ABC' of how to fix the digital divide: She said people need the following:

A:Affordable access

B:Basic digital skills

C:Community Support

Also supporting the event and the goals to focus more attention on a digital inclusion strategy, were Minister for State at the Department for Science, Innovation and Technology, Chris Bryant, and Lord Knight of Weymouth, both pictured here with Helen (centre).

Ideas and events to boost digital skills

Get Online Week aims to reach 25,000 digitally excluded people to help them understand and experience how getting online can help them become happier, healthier and better off.

Here we outline a selection of events and ideas for digital skills events this week:

1. Find a free event

Use this map of Get Online Week events to search the 900 free community events hosted across the UK between 14 -20 October 14th-20th.  

2. Watch our free webinar recording: Empowering Seniors: 5 Essential Tips for Online Safety and Support

During our free webinar, expert Digital Skills trainer Lucy Walsh, shared 5 key apps, tools and online sites that older people told us make their lives easier as part of embracing the digital age. 

We also shared top tips for connecting and staying safer online if you are older or a disabled adult, including the innovative ‘Ask-Silver.com’ app, and outlined the free resources available via AbilityNet to help with navigating the digital world.

On the webinar we highlighted some tech advice from renowned broadcaster and newsreader, Moira Stuart CBE, who has been helping us to raise awareness of online scams.

Watch the recording for essential tips

3. Watch bitesize videos (or share them with your relatives!)

Would you, or someone you know, like to know more about how the online world enhance your life? Our fresh range of short instructional videos aimed at boosting digital skills among older people will help. View all the short videos via the playlist on AbilityNet's YouTube channel.

4. Help others get online 

Can you help us change the lives of people experiencing digital exclusion? Get involved this Get Online Week! It offers you a great reason to share your spare time to help people in your community learn basic computer skills.

You don’t need to be a tech guru to help as an AbilityNet Tech Volunteer. Typical help requests for a volunteer include:

• Helping someone set up an email account
• Showing someone how to use online video calling via WhatsApp or Zoom
• Setting up a new device and connecting it to the internet
• Giving advice on anti-virus protection and internet safety
• Changing basic device settings to make it easier to us

"Volunteering at AbilityNet gives me the opportunity to build upon my experience and skills, which in turn enables people to live a healthy and productive life - it’s a truly rewarding and inspiring environment,” says Greg White, one of our Tech Volunteers based in Manchester.
 

Become a Tech Volunteer

Why is Get Online Week important?

How AbilityNet can help you

AbilityNet provides a range of free services to help disabled people and older people.

• Call our free tech helpline on 0300 180 0028.
• Access free factsheets about technology. Topics include voice recognition and keyboard alternatives.
• My Computer My Way: a free interactive guide to all the accessibility features built into current desktops, laptops, tablets, and smartphones.

AbilityNet accessibility services

• Speak to our experts 
• View our accessibility products and services
• Access free accessibility webinars through AbilityNet Live
• Book onto an online training course

Support AbilityNet

If you're able to help us help others please donate to AbilityNet

This year’s World Mental Health Day, observed on 10th October, focuses on an issue that affects millions of workers across the globe — Mental Health in the Workplace.

In a rapidly changing world where employees face growing demands, businesses are beginning to recognise the undeniable link between mental health and workplace culture. When we speak about mental health at work, we must also consider how diversity and inclusion play pivotal roles in creating environments that support employee well-being.

A truly inclusive workplace, one that embraces diversity in all its forms—whether it be gender, ethnicity, or cultural background—has been proven to have a positive impact on employee mental health and overall business success.

Disability Awareness Training - Removing mental health barriers

The impact of diversity on workplace mental health and performance

The numbers speak for themselves. According to research from McKinsey, diverse companies do more than just perform well—they thrive.

Studies consistently show that diverse workplaces are not only happier and healthier but also more productive and innovative. Here are some powerful statistics from McKinsey’s research:

• Improved Decision-Making and Problem-Solving: Diverse teams bring a wide range of perspectives, enabling companies to make more informed decisions. This diversity of thought leads to better problem-solving, innovation, and creativity. In fact, businesses with diverse teams report 19% higher innovation revenues than their less diverse counterparts.
• Boosting Collaboration: Diversity fosters stronger collaboration within teams. Companies that embrace cultural and ethnic diversity report a 57% increase in collaboration. This sense of unity and teamwork is crucial to fostering an environment where employees feel safe, supported, and included.
• Enhanced Productivity: Diverse organisations are around 12% more productive. A more inclusive workplace promotes engagement and motivation, which directly contributes to greater efficiency and performance. Employees who feel valued for their unique contributions are more likely to remain loyal, dedicated, and mentally healthy.
• Financial Success: Diversity isn’t just good for mental health—it’s also good for business. Companies with ethnically and culturally diverse leadership teams are 33% more profitable than their competitors. Moreover, businesses with diverse management are 70% more likely to capture new markets, a critical factor in long-term success and sustainability.
• Lower Attrition Rates: Inclusivity doesn’t just impact business performance. It plays a vital role in retaining talent. Companies that prioritise diversity experience lower attrition rates, as employees feel a greater sense of belonging and loyalty to their employer. Reduced turnover means less disruption to teams and a more stable, supportive environment for everyone.

Creating inclusive, supportive workplaces for better mental health

A diverse workplace naturally creates a more inclusive and understanding environment. When people from different backgrounds come together, there’s a higher likelihood that different mental health needs are recognised and accommodated. This can lead to the creation of tailored mental health support initiatives that resonate with a broader range of employees.

Additionally, inclusivity in the workplace can reduce the stigma around mental health by encouraging open dialogue and promoting awareness.

While diversity brings measurable benefits to a company’s performance, it is also a critical factor in supporting mental well-being. Employees who feel that their differences are valued and respected are more likely to feel secure, leading to reduced stress levels and better overall mental health.

How AbilityNet can help promote diversity and inclusion in the workplace

For companies looking to create diverse, happier, and more productive workplaces, services like those provided by AbilityNet can make a meaningful difference. AbilityNet’s inclusive workplace services help organisations foster diversity and inclusion through:

• Accessibility Assessments: Ensuring that your workplace is accessible to all employees, regardless of disability, is key to creating an inclusive environment.
• Tailored Training: Training for employees and managers can raise awareness of the importance of diversity and mental health in the workplace, fostering a more supportive and understanding culture.
• Digital Inclusion: Inclusive technology is essential for employees with disabilities to thrive. AbilityNet offers tools and services that make digital platforms accessible to all, ensuring that no one is left behind.

By making diversity and inclusion a priority, companies can build workplaces that not only thrive but are also happier and healthier. For World Mental Health Day 2024, let’s commit to fostering diverse workplaces where everyone has the opportunity to succeed—mentally, emotionally, and professionally.

Further resources 

• Sign up for the AbilityNet newsletter

Generative AI is rapidly becoming a transformative force in the workplace, promising significant efficiency gains and creativity boosts.

Organisations across industries are already exploring how AI-driven technologies can streamline operations, support decision-making, and enable new ways of working. 

ChatGPT and Gemini are commonly used

A large percentage of people are using AI at work. Research among knowledge workers in Denmark in January this year found that 65% of marketers, 64% of journalists and 30% of lawyers, among others, had used AI at work. Moreover, users in this study reported that AI halved their working time for 41% of the tasks they do at work.

Another sttudy of American workers in August showed that a third of workers had used Generative AI at work in the last week. (ChatGPT being by far the most used tool in that study, followed by Google’s Gemini).

But beyond these significant operational benefits, generative AI holds immense potential for driving inclusivity—particularly in the realm of digital accessibility, where it can help create more inclusive experiences for disabled employees and customers alike.

Free webinar: Introduction to AI for older people

Enhancing productivity through generative AI

Generative AI systems, such as OpenAI’s GPT, Google’s Gemini, Meta’s Llama or Anthropic’s Claude, have demonstrated incredible capabilities in producing text, code, and even creative outputs like art, music and even video. These technologies have the potential to free up human talent, allowing employees to focus on high-level work. 

In business contexts, AI is already used for automating documentation, generating reports, and providing insights into large datasets.

However, the real power of generative AI in the workplace comes when it is deployed to enhance human creativity and collaboration. For instance, AI can be integrated into collaborative platforms to offer suggestions, assist in brainstorming sessions, or generate preliminary drafts of documents or presentations. 

With AI shouldering some of the cognitive load, employees can concentrate on refining ideas and innovating. This interplay between human creativity and AI-driven suggestions will lead to more agile and adaptive workplaces.

Generative AI’s role in creating inclusive code

We’ve seen that generative AI can significantly increase productivity in many areas, and creating computer code is no exception. Another study, examining the use of the original GitHub Copilot for coding, found a 26% improvement in productivity - and this was undertaken at a time when the now-obsolete GPT-3.5 was used (which is far less advanced than current coding tools). 

One of the most significant challenges in today’s tech-driven world is ensuring that digital platforms—whether they are websites, software, or mobile apps—are accessible to everyone, including disabled users. Writing inclusive code is a fundamental part of this process, and, again, generative AI can be a game-changer in this domain.

Generative AI can assist developers by suggesting code that adheres to best practices in accessibility. For example, AI tools can flag areas where websites lack alternative text for images or where colour contrast may pose difficulties for visually impaired users.

As these AI systems evolve, they will become more adept at generating accessible content from the outset, reducing the need for time-consuming remediation. This means digital experiences can be inclusive from the start, opening up access to disabled employees and customers and improving overall user experiences.

The need for human input

Despite the tremendous potential of generative AI, it is important to recognise that we are far from the point where automated solutions alone can guarantee fully accessible and inclusive digital experiences. Even with an optimal combination of expert human input and automated checking tools, there is still a significant gap between technical accessibility and ‘real life’ usability for diverse users. Therefore, human input remains crucial.

By engaging with a diverse group of users, organisations can ensure that their digital products meet a wide range of accessibility needs. In particular, involving disabled users in the testing process—both in the lab and through invited customer feedback—ensures that real-world needs are addressed.

AI will increasingly support this process by flagging potential accessibility issues early in development, but humans, especially those with lived experiences of disability, will remain integral to validating whether these solutions truly work in practice.

Until AI becomes sophisticated enough to handle these nuances entirely, collaboration between technology and human expertise is essential.

How AI will help streamline accessibility

As generative AI becomes more sophisticated, it will play a larger role in ensuring digital accessibility. In the near(ish)future, we can expect AI tools to autonomously identify and fix an increasing number of accessibility issues, continuously learning from human feedback to improve their recommendations. These tools will integrate seamlessly into the development process, enabling businesses to create inclusive digital experiences more efficiently.

AI will also reduce the cognitive load on developers by offering real-time feedback on code and content during the design and development stages. For instance, an AI tool integrated into a web development platform like VS Code could automatically analyse content for readability, check for compliance with accessibility standards such as WCAG, or offer alternative suggestions for interactive elements that are more user-friendly for those with disabilities.

While generative AI is not a silver bullet, it has the potential to bridge some of the gaps in accessibility. Organisations that embrace these technologies today will be better positioned to create more inclusive digital products and services in the future.

The importance of expertise in digital accessibility

While AI can assist in the quest for digital inclusion, it is critical for businesses to have expert guidance in this area. Accessibility is an ongoing process, and organisations need to be proactive in ensuring their digital platforms meet the needs of all users.

AbilityNet provides expert support to businesses seeking to improve their digital offerings for disabled employees and customers. From accessibility audits to truly diverse usability and accessibility testing, we can help organisations navigate the complexities of creating inclusive digital environments. 

As generative AI continues to evolve, it will increasingly play a role in supporting inclusive design and development. However, until AI reaches a level where it can handle these tasks autonomously, businesses will need to rely on a combination of AI-driven tools and human expertise to create truly accessible and inclusive digital products.

By combining human expertise with the latest in AI technologies, your company can ensure that accessibility is not only a legal requirement but also a competitive advantage.

Robin Christopherson is AbilityNet's Head of Digital Inclusion and a leading global expert in AI and disability.

Looking for accessibility training for HR professionals?

Accessibility has become a critical priority for organisations aiming to build inclusive, legally compliant environments and services. Whether you are an employer committed to fostering a diverse workplace, or a service provider seeking to reach the broadest possible audience, your digital strategy for 2025 must prioritise accessibility.

The AbilityNet Digital Accessibility Maturity Model (DAMM) offers an invaluable framework to guide this journey, ensuring that accessibility becomes a core aspect of your organisation’s vision and operations. 

Why prioritise accessibility? 

Prioritising accessibility is essential for several compelling reasons. First and foremost, it’s a legal requirement. In the UK, the Equality Act 2010 mandates that organisations must not discriminate against disabled individuals, which extends to the digital realm. Non-compliance can lead to legal challenges and damage to your brand’s reputation.

Beyond legal obligations, accessibility simply makes good business sense. An accessible digital platform opens your services to a broader audience, including the millions of disabled people, increasing market share and customer loyalty. Moreover, it’s just the right thing to do - creating an inclusive environment ensures everyone can participate fully in society. 

Additionally, any company wanting to do business with Europe today or in the future should pay close attention to the European Accessibility Act (EAA), which will come into force in mid-2025. This legislation sets new accessibility standards for digital products and services, meaning that businesses must comply to continue operating in the European market.

By prioritising accessibility now, your organisation not only aligns with ethical practices but also future-proofs itself against forthcoming regulatory requirements. 

What is the Digital Accessibility Maturity Model? 

We have developed the AbilityNet Digital Accessibility Maturity Model (DAMM) is a comprehensive framework that helps organisations assess their current accessibility practices and chart a clear path towards greater inclusivity.

By evaluating an organisation's maturity across five key areas - Vision, Leadership, Processes, Capability, and Procurement - our DAMM provides actionable insights that inform strategic planning and budgeting for digital transformation.

Aligning accessibility with your 2025 vision 

A strong vision is the cornerstone of any successful digital strategy. For accessibility to be embedded in your organisation's DNA, it must be reflected in your overarching goals and aspirations.

The DAMM emphasises the importance of integrating accessibility into your organisation's vision from the outset. This means making a clear, public commitment to digital inclusion and ensuring that this commitment resonates throughout your strategic planning. 

By aligning accessibility with your 2025 vision, you set a standard that influences all subsequent decisions. Whether you’re launching a new digital product or revising internal policies, accessibility becomes a non-negotiable aspect of your operations, guiding the way you approach every project. 

Leadership: Driving change from the top 

Effective leadership is crucial for any significant organisational change, and accessibility is no exception. DAMM highlights the role of leadership in driving an accessibility agenda. It calls for leaders to champion accessibility initiatives, allocate resources, and foster a culture that values inclusivity. 

For your 2025 strategy, this means ensuring that your leadership team is not only aware of the importance of digital accessibility but is also actively involved in promoting and implementing it.  

Secure a senior sponsor and appoint an accessibility lead who should be supported and equipped with the knowledge and tools to advocate for accessibility, set measurable goals, and hold the organisation accountable for progress. This top-down approach ensures that accessibility remains a priority, and that the entire organisation moves forward together on this journey. 

Streamlining processes for better accessibility 

Processes are the backbone of any organisation, dictating how things get done. DAMM encourages organisations to evaluate and optimise their processes to support accessibility.

This involves integrating accessibility considerations into every stage of product development, from initial design to final delivery and beyond with on-going maintenance. 

For instance, in your 2025 strategy, you might implement accessibility checks as part of your development sprints or ensure that user testing includes disabled participants.

By embedding accessibility into your processes, you not only improve the inclusiveness of your products but also reduce the risk of costly retrofits and legal challenges later. 

Building capability: Empowering your team 

Capability refers to the skills and knowledge within your organisation. Our DAMM underscores the need to build and sustain a workforce that understands and can deliver accessible solutions. This is particularly relevant in a digital strategy, where technology and standards are constantly evolving. 

Investing in training and professional development is key to advancing your organisation’s accessibility maturity. This could involve upskilling your design and development teams in accessibility best practices or offering workshops on the latest assistive technologies. The goal is to ensure that everyone in your organisation, from executives to entry-level employees, understands their role in creating accessible digital experiences. 

Inclusive procurement: Choosing the right partners 

Procurement is often an overlooked aspect of digital strategy, but it plays a critical role in accessibility. The DAMM encourages organisations to consider accessibility when selecting third-party vendors and partners. This means ensuring that any tools, platforms, or services you procure are accessible and that your suppliers share your commitment to digital inclusion.  

For your 2025 strategy, this could translate to updating your procurement policies to include accessibility criteria, conducting thorough accessibility audits of potential vendors, and fostering relationships with suppliers who are leaders in accessibility. By prioritising inclusive procurement, you safeguard your organisation’s accessibility standards and extend your commitment to inclusion beyond your internal operations. 

Budgeting for accessibility: A strategic investment 

One of the most important aspects of planning your 2025 digital strategy is budgeting for accessibility. The DAMM provides a framework that helps you identify where investment is needed to enhance accessibility and measure the return on that investment.

Whether it’s investing in new technology, training staff, or redesigning existing digital assets, budgeting for accessibility is not just about compliance - it's about creating better experiences for all users. 

By using a process such as the DAMM to guide your budgeting decisions, you ensure that resources are allocated effectively, and that accessibility is seen as a strategic investment rather than an afterthought.

This proactive approach helps you avoid the reactive costs associated with accessibility failures, such as extensive remediation, legal fees or lost customers, and positions your organisation as a leader in inclusivity. 

Plan… and plan strategically 

The AbilityNet Digital Accessibility Maturity Model (DAMM) offers a structured approach to integrating accessibility into your organisation’s digital strategy for 2025. By focusing on the crucial key areas of Vision, Leadership, Processes, Capability, and Procurement, our DAMM helps you build a more inclusive and accessible organisation that is prepared to meet the needs of all users.  

As you plan for the future, leveraging a strategic approach to planning will ensure that accessibility is not just a bolt-on exercise, but a fundamental part of your journey towards digital excellence. 

Join us for a free webinar on Wednesday 23 October at 1pm BST on how the Digital Accessibility Maturity Model can be used to take stock of your current position and identify priorities for action.

This session is aimed at anyone with responsibility for delivering accessibility in their work, to help you think about what you want to achieve in 2025. 

Register your free webinar place now  

The importance of accessibility cannot be overstated. Yet, despite significant strides in physical accessibility, the digital world continues to lag, often leaving millions of people excluded from essential services. This gap isn’t just a technical oversight - it’s a leadership failure. 

In an exclusive panel session hosted by Jadu, the leading provider of low-code accessible web experiences, industry leaders and experts came together to discuss innovative solutions and strategies to bridge this digital divide.  

Jadu is proud to be an Event Partner for AbilityNet’s TechShare Pro conference, Europe’s largest conference on accessibility and disability inclusion. This year, Jadu will not only be participating but also host several sessions. Don’t miss out – get your ticket today! 

In the panel, Suraj Kika, CEO at Jadu, James Jacobs, Accessibility Lead at Jadu, and Robin Christopherson, Head of Digital Inclusion at AbilityNet discuss the critical need for leadership in accessibility, AI, and next-generation technologies. 

The digital accessibility crisis 

Robin started the discussion by comparing the digital world to its physical counterpart. In the physical world, the absence of accessibility features like ramps or elevators is not only seen as unacceptable but also damaging to a brand’s reputation. However, when it comes to digital spaces - websites, apps, and online services - accessibility is often neglected, leaving many millions of disabled people unable to access vital services online. This digital exclusion became glaringly apparent during the COVID-19 pandemic when many people, including disabled users, were unable to order food or access public services online. 

James added to this by pointing out that digital accessibility issues are often invisible to the average user. Simple elements like an improperly coded button can render a website unusable for someone relying on a screen reader or speech recognition software. This lack of awareness among developers, combined with insufficient training in accessibility, perpetuates the problem. Often, digital accessibility is treated as an afterthought, a “tech problem” relegated to IT departments rather than being recognised as a fundamental aspect of service design. 

Leadership and culture: The real fix 

Suraj emphasised that the root of the problem lies not in the technicalities but in leadership and culture. He argued that accessibility should be embedded in the culture of an organisation from the top down. When leaders understand the importance of accessibility - not just as a compliance issue but as a business imperative - it becomes an integral part of the organisation’s DNA. Accessibility should be baked into every layer of the organisation, from development processes to procurement practices, ensuring that it is not just an afterthought but a priority. 

Jadu remains committed to inspiring its team to champion accessibility. In partnership with AbilityNet, Jadu organised an accessibility-focused internal team event to kick off its mission to become “the World’s most accessible digital platform.” Read more about Jadu's impactful event. 

Robin supported this view, highlighting the importance of a maturity model approach to digital accessibility. Such a model allows organisations to assess where they currently stand and identify areas for improvement. By involving end users and ensuring accessibility is part of the day-to-day operations, organisations can move away from the reactive “test and fix” approach and instead integrate accessibility into every stage of development. 

The role of legislation and the business case for accessibility 

While the panellists agreed that culture and leadership are crucial, they also acknowledged the role of legislation in driving change.  

Robin expressed support for legislation with “teeth,” arguing that strong enforcement can compel organisations to take accessibility seriously. He cited the example of Norway, where proactive monitoring and significant fines have led to swift compliance from companies. 

Suraj pointed out that while it’s unfortunate that regulations are often the primary driver for accessibility, they are effective. He praised the UK’s public sector for leading the way, thanks to regulations like the Public Sector Bodies (Websites and Mobile Applications) Accessibility Regulations (PSBAR). However, he also noted that in the private sector, there is still much room for improvement. For Suraj, the ultimate goal should be for organisations to see accessibility not just as a legal requirement but as a significant business benefit. 

The future of accessibility in an AI-driven world 

The conversation inevitably turned to the future, particularly the role of AI in accessibility. Suraj and Robin both highlighted the potential for AI to revolutionise how we approach digital accessibility. As AI continues to evolve, it will play a crucial role in making content more accessible, not just for people but also for machines. This is particularly important as organisations increasingly rely on AI to drive business decisions and customer interactions. 

James, however, urged caution, noting that while AI offers exciting possibilities, it is not yet a silver bullet for accessibility. He pointed out that AI tools like ChatGPT are still prone to errors, particularly when generating code for accessible websites. Nevertheless, the panel agreed that AI’s potential is vast, and as technology improves, it will become an invaluable tool in making the digital world more inclusive. 

Final takeaways: What leaders can do now 

The panel concluded with a call to action for business leaders. The consensus was clear: to truly become AI-ready and ensure that their organisations are inclusive, leaders must prioritise accessibility now. This means educating themselves on the business benefits of accessibility, identifying and empowering passionate individuals within their organisations, and leveraging tools like AbilityNet’s Digital Accessibility Maturity Model to assess and improve their current practices. 

By embedding accessibility into the culture of their organisations, leaders can ensure that their digital spaces are not just compliant with regulations but are truly inclusive, providing equal access to all users. 

This blog summarises Jadu’s Accessibility Panel: Lead on accessibility and you’ll be AI-ready video. Watch the video recording below. 

Renowned broadcaster and newsreader, Moira Stuart CBE, has joined forces with AbilityNet and BT Group to encourage older people to learn new digital skills, and raise awareness of online scams.

As part of BT Group and AbilityNet's partnership to help older people learn vital digital skills, last week Moira Stuart joined a group of 51 senior citizens on a coach trip from Birmingham to the historic Blenheim Palace near Oxford.

During the coach journey, the group of senior learners participated in bitesize digital skills sessions run by AbilityNet, supported by BT Group volunteers. The group learned about the dangers of online scams and how to stay safer online, and how to use QR codes.

The coach trip comes ahead of AbilityNet's upcoming free webinar aimed at older people: Empowering Seniors: 5 Essential Tips for Online Safety and Support on Thursday 17 October. On the webinar Lucy Walsh, AbilityNet Digital Skills trainer will share valuable tips for avoiding online scams.

Wise up to scammers

Moira also shared her own tech tips with the group, and encourages older people to embrace learning digital skills:

"Technology sure as hell is useful. You need to pay bills, or stay in touch with family and friends, particularly if they’re abroad. Everybody needs to get onto their equipment to find out whatever it is they need to know," Moira said.

Rob McLean (pictured, centre), AbilityNet's Digital Inclusion Programme Manager joined the trip with other AbilityNet staff:

"Chatting with Moira was great, she was so interested and shocked at the amount of scams going on. She thought our Staying Safer material was great and brilliantly delivered by our digital skills trainer Lucy." 

Free webinar: Empowering Seniors: 5 Essential Tips for Online Safety and Support

How to use QR codes

The group of senior citizens put to the test their newly acquired digital skills on the coach journey home, scanning QR codes to access online feedback surveys about the day. 

One learner said of the digital skills sessions they received on the training day: "Very professional and informative, and it has given me confidence to try and understand IT and the Internet better."

Others agreed, and praised the helpful volunteers and staff, and expressed how they are now more confident in using their digital devices.

AbilityNet's Rob McLean said of the day:

"It was a pleasure to be able to meet with Moira Stuart and the group of older people to have the opportunity to talk about how to stay safer online as part of our Digital Skills programme for Seniors and Disabled people. Helping them to avoid scams and giving them confidence to navigate the internet for things we need to do such as video calling family, shopping online or booking appointments."

"We want older people to feel digitally included in society and help improve their lives," Rob added.

Addressing confidence barriers

The trip was part of BT Group and AbilityNet's efforts to help close the digital divide, particularly among older people and disabled adults.

Ahead of United Nations International Day of Older Persons on 1 October, new BT Group research* reveals 57 is the average age that UK citizens start losing confidence in digital skills – while those over 65 are 14% less confident about using digital technology than the average respondents.

The research also revealed over a quarter over 65s (28%) receive multiple scam calls, texts or emails a week, with those aged 55-64 reporting encountering more scams than any other age group. 

Free tech help for over 65s

To help combat this growing scamming trend, and boost digital skills among older people and disabled adults, AbilityNet is offering free in-person digital skills sessions in locations across the UK including London, Birmingham, Glasgow, Edinburgh, the East Coast of Scotland, Newcastle, Cardiff and surrounding areas.

Additionally people over 65 from anywhere in the UK can join our free online webinar on Thursday 17 October to find out how to get free digital skills support.

The sessions are tailored to individual’s needs, from learning the basics with a smartphone, stay safer online or getting started with the internet. Contact us for support today!

Get Digital Skills support

Online support with digital skills

If you or someone you know is looking for digital skills support, there are lots of other resources on our website: 

• Attend an upcoming digital skills webinar
• View our bitesize digital skills videos for seniors 
• Read and download free digital skills factsheets
• Step-by-step device guides on our My Computer My Way site
• Request help from an AbilityNet volunteer or call AbilityNet's helpline on 0300 180 0028

Sir Geoff Hurst on building digital skills

A similar knowledge-sharing exercise took place earlier this year with football legend Sir Geoff Hurst providing his support for improving the tech skills of the older generation.

Alongside BT Group, AbilityNet teamed up with the 82-year-old to surprise a senior walking football team, Bristol City FC, with a digital skills session, followed by a friendly kickabout.

Learn more about avoiding online scams

*Opinium poll of 2,000 adults carried out on behalf of BT Group in April 2024.

Are your Word documents accessible? Use our checklist to make sure that they can be used by everyone who needs them.

Word has lots of features and options that help you write with accessibility in mind and that your content can be read and understood by as wide an audience as possible.

Use our checklist for to improve the accessibility of documents or publications, both print and online.

Seven things to check on your Word documents

1. Use a proper heading structure

Using headings helps structure your document. It makes them easier to follow and enables screen readers to navigate your document by its headings. 

It is even easier for users to navigate your document if your headings are descriptive.

In this snippet from our popular Accessibility for copywriters training course, Jack Baker, Senior Accessibility Consultant at AbilityNet shares how to write descriptive headings and labels.

2. Write in plain language

Plain language means communication that the reader can understand the first time they read it.

It can be defined as a simple, clear, conversational style that uses everyday words and an active voice.

3. Use accessible fonts and text size

Using an inaccessible font can slow your receiver from reading your document. When typing up your document, select a clear and easy to read font. The weight and size of your text need to also be considered. These formatting considerations are especially important for your readers with sight impairments.

4. Provide meaningful description/alt text for any images included

Having alternative text for images makes it easier to follow the meaning on the document and it is very easy to add them in Word.

Not every image needs a description, however. A screenreader will read out all the descriptions you add, so make sure you only add text where it is important to understand the contents of the image. It's very easy to click a box in Word to tell the screenreader that the image is purely decorative.

5. For content-heavy documents, use lists 

Using numbered or bulleted lists in documents can be a very useful way of breaking up complex, content-heavy information, making it easier to read and follow.

6. Make sure hyperlinks make sense as standalone information

Adding hyperlinks in Word is very easy through right-clicking on any word or group of words. However, the hyperlink makes sense as standalone information.

It can be useful to provide the full URL in brackets after the descriptive link so that it is available if the document is printed or if users wish to cut and paste it.

7. Use the Accessibility Checker

You can check the accessibility of your document in Word by using its built-in Accessibility Checker.

The ‘Check Accessibility’ button is available under the ‘Review’ menu. This highlights accessibility-related problems with your document, describes why you should fix them, and gives you guidance on how to do so.

For more complex documents, you will need to consider the accessibility of data tables, use of colours and metadata. Check out our factsheet on creating accessible documents for more information. 

Learn more about document accessibility

Further Resources

• Keep up to date with accessibility issues with the AbilityNet newsletter 
• Discover more accessibility and inclusive design training for Content and Designers
• Find out about AbilityNet's free live webinars
• Unsure where to start with digital accessibility? Speak to our experts for help