Disability, Ad Agencies, Brands and Accessibility Experts will share skills at TechShare Pro 2024

Hosted by HSBC and organised in partnership with Valuable 500, this year's TechShare Pro a unique opportunity for ad agencies, brand leaders, disability influencers and digital accessibility experts to learn how to deliver authentic representation of disability and accessible ad campaigns.Valuable 500 logo

Day One of AbilityNet’s TechShare Pro 2024 conference centres on the Disability and Advertising Summit. AbilityNet’s Mark Walker is excited by this addition to Europe’s largest accessibility event:

“Brands and ad agencies are beginning to understand the power of disability to deliver value as part of their diversity-focused campaigns. The accessibility and disability community is eager to help brands and their agencies deliver accessible, authentic campaigns that shift public attitudes to disability and deliver real business benefits.Mark Walker smiling at the camera

This event is about learning from what works - we’ll hear from the creative teams and accessibility specialists behind some of the most iconic inclusive ads on the planet about what they did and the impact they had.

Trailblazers like Channel 4 have significantly changed public perception of disability. Brands such as Google, Microsoft, HSBC, and Sony will talk about their investment in accessibility and disability inclusion. And Primark will show how they developed and promoted an adaptive clothing range.”

A great opportunity for ad agencies and brands to learn from disability and accessibility experts

AbilityNet is working with Valuable 500, a global network of the 500 biggest brands committed to disability inclusion. Recent Valuable 500 research highlights the rewards for brands that get disability inclusion right but also shows that many brands are still missing out. 

Valuable 500's Chief Executive Officer (CEO) Katy Talikowska has an extensive background in the advertising industry and is excited by this opportunity for agencies and their brand clients to build innovative, high-impact campaigns.Katy Talikowska smiling at the camera

“Disability is an important part of the diversity agenda for any brand and ad agencies can really stand out if they know how to deliver authentic disability inclusion for their customers,” she explains.

“AbilityNet is a global leader in accessibility and their TechShare Pro conference is the perfect place to meet and learn from accessibility and disability experts. We’re using it to connect an amazing selection of brands, ad agencies, accessibility experts and disability leaders.

Too many brands are still not making the most of their commitment to disability in their campaigns. This is a unique opportunity for people in the advertising and marketing industry to learn how to deliver authentic representation and accessible campaigns.

By connecting with accessibility specialists brands will get more value from their spend and agencies will be more likely to win work with innovative and accessible campaigns.”  

Join us at TechShare Pro

This hybrid event can shape the future of disability representation in advertising. Mark your calendars for 13 November and join us at the Disability and Advertising Summit during TechShare Pro 2024. 

Check out details for online-only tickets, in-person tickets and the highly sought-after Champions Bundles that offer unlimited online tickets to everyone in your organisation.  

Book now for Early Bird savings 

But hurry – in-person tickets are limited and the Early Bird discount is available only until 1 October 2024. Secure your spot today and join us for an unforgettable event. 

What happens at TechShare Pro?

TechShare Pro 2023 was hosted by HSBC in London, with over 2,000 in-person and online attendees from around the world. Check out the highlights reel below.

The difference a digital device can make

By guest blogger, Research and Evaluation Officer, Ell Martin

The right device and an internet connection are both essential to being digitally included.

That’s why, with funding from the Nominet Members' GiveHub, AbilityNet was able to gift 178 tablet devices to people who needed them.

This project was made possible by our partners; Nominet, the official manager of the .uk domain name, who supported us to manage and distribute the programme, and Amazon and Lenovo supplied the devices. 

Woman smiling using a tablet deviceWorking with community partners

The tablets were distributed through 27 of our local community partners across the UK, along with SIM cards so they could connect to the internet anywhere. 

“It's fantastic to have these devices. It's making technology open to people who would otherwise not be unable to afford a device.” - Swansea Council for Voluntary Services

However, a device is only helpful if you know how to use it. Therefore, those who received a tablet were supported to use them through one to one and group support sessions provided by staff and volunteers.   

“AbilityNet has been an excellent support to my clients. The 1:1 support has been so helpful particularly as assistance is provided in the comfort of their home. My clients feel this support has been life changing. They don't feel as socially isolated or alone. They are now able to connect and confidence has increase as learning new skills and keeping up with our moving society.” Nicola Lindsay, Belfast Health and Social Care Trust - Community Access Worker

Feedback from both our partners, and people who have received a laptop (within this project we call them ‘learners') has demonstrated the wide-reaching impact a tablet can have.

This includes improving health and wellbeing, using tech to support impairments, connecting with friends and family, accessing key services, looking for work and finding employment, gaining skills, and pursuing hobbies. 

“This is life changing to me, people don't understand how having something so simple can make such a big difference.” - learner  

The need for a device 

Learners had a huge array of reasons for wishing to use a tablet, from needing a device to apply for jobs, to wanting to explore hobbies. The most common underlying reason was that they didn’t currently have the right device that suited them. 

For example, one learner with rheumatoid arthritis had a smartphone but couldn’t use its full functionality. A tablet with a bigger screen enabled her to tap on the right area, and therefore use it a lot faster than her phone. Not only this, but they were sharing an old laptop with their children, so a tablet enabled all the family to use digital devices when they needed. 

A tablet having a bigger screen than a smartphone was beneficial for multiple reasons: another learner was completing some online courses, which were difficult to complete through his phone, but much easier on a tablet. A third learner, who has glaucoma, mentioned that their phone was too small for them to see and use it properly.

"With my physical disabilities I find it difficult to hold items which are large and heavy.  The tablet I have received is the right size and weight to allow me to start experimenting with the internet and to let me start to talk and see members of my family that live away from the area I live in.” – learner 

Woman on sofa smiling using a laptopCost as a barrier

Another key barrier to many people accessing devices is cost. This includes both the device and connectivity.

Research from April 2024 highlighted that close to one in 10 households were struggling to afford their mobile or broadband service (Ofcom, Communications Affordability Tracker, 2024).

Rochdale Borough Council told us:
“I am so thrilled to receive the tablets to gift to residents who are totally digitally excluded and would hugely benefit from a device of their own. I am happy that the tablets come with free data. It removes the barrier of no connectivity.”

Using the tablets to manage health online 

Those who are now using the tablets have told us that online is “a global library and instant access to information and knowledge I wouldn’t have had access to” and their tablet has “opened a whole new world”. Overwhelmingly, learners reported that their wellbeing improved since having the tablet.

One key reason learners’ wellbeing improved was that the device enabled them to manage and support their health conditions and disabilities, as highlighted by the examples above.

Improving wellbeing and mental health was highlighted by half of the partner organisations we worked with and those who received tablets. One person said being able to listen to music on the tablet improved mental health. Another learner said receiving the tablet after their mental health was very low “has given me the boost I needed to make the change”.

“Receiving the devices really supports the beneficiaries we work with, a lot of the citizens we support have multiple challenges, including chronic health, mental health, substance abuse, domestic abuse, poverty and homelessness. Seeing the appreciation and how supporting them with not only devices but also skills can improve their wellbeing and life as a whole is so impactful and rewarding. Through supplying devices and connection it enables the beneficiaries to attend some of our online training and digital fun sessions to improve digital skills and inclusion.” - Digital Durham

One factor that consequently improved wellbeing was being able to contact family and friends through messaging apps and video calls, reducing loneliness.

Another was adjusting accessibility settings. One learner told us the autocorrect text and increased font size helped their dyslexia, in turn enabling them to stay connected with people. 

Spotlight on community

One of our partners gifted a laptop to an allotment group so they could become more confident online, and promote their shop. One of the group said:

“Thank you for allowing me to have a Chromebook. I am retired and use my spare time to volunteer at my local allotments. We are expanding our garden shop and I want to get online to create articles. My skills online are rusty to say the least. I would like help to get online. The committee will also use the device to do minutes for meetings and order new stock. We will ALL benefit in some way. This device will help me to communicate with more people. Thank you so much.” 

Contact AbilityNet if you are disabled or a senior citizen and need support with your digital devices - call our helpline on 0300 180 0028 or request help from an AbilityNet volunteer.

Newfound confidence and skills

Feedback from the project supported by Nominet also highlighted that many learners had improved both their digital skills and confidence since receiving a device.

Prior to being gifted a tablet, one learner could only text on a basic mobile and use a remote control for a TV, but after having support, we were told of the learner’s newly acquired confidence:

“There has been a marked change. He now knows how to switch on a device and use it without fear of breaking it. He has an email address and has started to send messages to his friends. He has also used WhatsApp to make some video calls and used it to message people. He is also progressing in how to access the internet, and search for things.” - Morley Digital

Since using the tablets, learners have been able to communicate with friends and family, access essential services, apply for and search for jobs, operate  a tablet for the first time, use accessibility settings, shop online and navigate documents. One learner has been offered a job and will use their tablet to check shifts and complete the online paperwork needed. 

Looking forward, learners want to continue to grow their confidence, enrol on online courses, share their skills with others, shop online, pay bills online, and look for jobs!

A huge thank you to Nominet Members' GiveHub, Amazon and Lenovo for their support to enable these learners to have their worlds opened and wellbeing improved. 

AbilityNet and BT Group logoOlder woman with grey hair and bald man sitting at computer chattingFree webinar: Empowering Seniors: 5 Essential Tips for Online Safety and Support
Join our free webinar on Thursday 17 October, 1pm BST, with our expert Digital Skills trainer Lucy Walsh, who will share 5 key apps and online tools that older people tell us make their lives easier. We'll also share top tips for connecting and staying safer online if you are older person or a disabled adult, and outline the free resources available via AbilityNet to help with navigating the digital world.

Further resources

Martha Lane-Fox scales the Three Peaks for AbilityNet

Martha Lane Fox sitting on ground smiling wearing Three Peaks tshirtThree cheers for our patron Martha Lane-Fox who has successfully completed the Three Peaks Challenge in aid of AbilityNet!

Martha, 20 years on from when she suffered a stroke and broke 26 bones in a life-changing car crash in 2004, conquered the three highest peaks in the UK, completing the final mountain climb on 7 September.

Speaking to us reflecting on her Three Peaks achievement, Martha said:

"It was the lowest lows and highest highs of my life, but thinking of people who long to climb but cannot spurred me on."

Martha Lane-Fox in training walking up a hill with a tree in the distanceMartha was joined on the challenge by her two seven-year-old boys, and climbed Snowden in April, and Scafell Pike in May in aid of four charities, including AbilityNet.

The other chosen charities who will benefit from Martha's support:

  • dayonetrauma.org helps people navigate the recovery from extreme physical trauma.
  • Iamthecode.org trains girls in refugee camps with computer science and digital skills.
  • Horatio's Garden which nurtures the wellbeing of people after spinal injury.

"Please help me to help these different charities, all of whom plug vital holes in different systems of care," says Martha on her Martha's Mountain Mayhem fundraising page. 

You can still support Martha in her amazing challenge, which so far has raised an incredible £356,054.72 for the charities.

Donate to Martha's fundraiser

 

Martha's role with AbilityNet

Martha Lane Fox (Baroness Lane-Fox of Soho) became AbilityNet's patron in 2011. She took part in our Look No Hands campaign, alongside Stephen Fry, which showed how challenging technology can be to some disabled people. She also won our Tech4Good Special Award in 2023.

AbilityNet in partnership with BT Group logoAbilityNet's Digital Skills project with BT Group is supporting people 65+ and disabled adults with getting online and using technology, such as:

- learning how to use email
- make video calls
- use online banking and book medical appointments

Find out about Free BT Digital Skills sessions for people over 65 
FREE WEBINAR
PLUS! Join our upcoming free webinar: Empowering Seniors: 5 Essential Tips for Online Safety and Support on Thursday 17 October 2024, 1pm BST. 

Support AbilityNet via your organisation

Would your employees benefit from supporting AbilityNet charity in its goals to help older people and disabled people with technology?

We have many Corporate Social Responsibility (CSR) partnership opportunities supporting our work helping older and disabled people through technology, from free support such as volunteering, to sponsorship and fundraising. Employees at organisations including BT Group and CapGemini, for example, have AbilityNet volunteers within their workforces.

Please contact us if you would like to discuss working together - we'd love to have a chat!

How AbilityNet can help you

Bridging digital media literacy gaps in Birmingham

Group of people looking at laptops in care home setting“Our residents are now less scared of their devices and more confident to complete simple tasks by themselves.” - Vicki, Activity and Volunteer Organiser at ExtraCare Pannel Croft

 

Ofcom, the UK government's communications regulator, commissioned AbilityNet as part of a project to enhance media literacy skills among disabled individuals and older people in Birmingham.

The broader Ofcom project involved AbilityNet and 12 other organisations across the UK. Ofcom released its report this week which outlines the results of the 14-month initiative to improve media literacy skills within targeted groups in the UK.

Contact AbilityNet if you are disabled or a senior citizen and need support with your digital devices - call our helpline on 0300 180 0028 or request help from an AbilityNet volunteer.

How AbilityNet helped

Prior partnership projects and digital exclusion research had identified the lack of confidence and skills amongst the residents of ExtraCare retirement villages, with 65% surveyed noting a lack of confidence with technology and 59% of staff asked to support with tech at least once a week.

To help boost digital skills confidence with the residents, AbilityNet developed and delivered three training modules to residents across seven different residential villages and resource centres in the Birmingham area.

Residents completed three sessions:

  • a gentle and basic ‘Introduction to technology’ session
  • a scam awareness session
  • a session aimed at achieving at least one new digital skill

The training project aimed to upskill 200 residents across 45 group sessions, providing 30 devices and connectivity to those in need, and including using the skills of local volunteer teams.

“I was really lucky to be gifted a device from AbilityNet. Before AbilityNet I was really struggling, so didn't use it (my phone) too often. I really wanted to play games, jigsaw puzzles and listen to my music, which I am now able to do on my own. The sessions I attended were useful to learn something new” - Pannel Croft Resident

A group of Birmingham City Council employees who work at the city's older people's resource centres, alongside staff members from the residential villages, also attended three online interactive staff training sessions to help embed digital skills further.

AbilityNet and BT Group logoOlder woman with grey hair and bald man sitting at computer chattingFree webinar: Empowering Seniors: 5 Essential Tips for Online Safety and Support
Join our free webinar with our expert Digital Skills trainer Lucy Walsh, who will share 5 key apps and online tools that older people tell us make their lives easier. We'll also share top tips for connecting and staying safer online if you are older person or a disabled adult, and outline the free resources available via AbilityNet to help with navigating the digital world.

An overwhelming success

As a result of the digital skills training sessions provided, an impressive 98% of residents reported feeling more knowledgeable about technology after completing the sessions. In addition, 85% rated their ability to use digital devices as average, good or excellent after sessions, and 97% rated their ability to stay safer online as average, good or excellent after sessions (versus only 46% pre the sessions).

This collaborative effort involved multiple organisations and charities addressing the challenges faced by their beneficiaries.

In summary, the Ofcom commissioned project has proven to be overwhelmingly successful, achieving seven out of eight of its outcome targets in providing vital media literacy skills that enable disabled people to thrive in the evermore essential digital world.

However, consistent funding and government support are essential to address the significant need for media literacy training nationwide. Without these resources, only a fraction of the problem can be addressed.

"ExtraCare and the team at AbilityNet came together with the same goal and focus, and that was for our residents to become more comfortable with technology.” - Kerry Stack, ExtraCare’s Research and Technology Lead

View a summary of AbilityNet's project and download a detailed PDF report of the work undertaken in Birmingham to boost digital media literacy skills:

Download AbilityNet's report

Boost your confidence in meeting the accessibility needs of your diverse workforce (and customers!) by joining our Disability Awareness Training for the workplace. Don't miss out on this essential training to create an inclusive environment that supports everyone.

 

Further resources

Empowering Inclusive Hybrid Workplaces: Guidance from the Equality and Human Rights Commission

Hybrid working, which involves employees splitting their time between the office and remote locations, has become the new standard for many organisations. While this flexible arrangement offers significant benefits, it also presents unique challenges, particularly in ensuring accessibility for all employees.Equality and Human Rights Commission logo

The Equality and Human Rights Commission has published new guidance in September 2024 to help employers understand their legal obligations and the practical steps to take to best support disabled employees with hybrid working. 

Baroness Kishwer Falkner, Chairwoman of the Equality and Human Rights Commission said: 

“The duty to make reasonable adjustments needn’t be costly or difficult. Our guidance provides practical tips and advice produced with the assistance of industry bodies and experts so employers can ensure they are complying with equality law.”

Robin Christopherson’s contribution to the Equality and Human Rights Commission guide 

AbilityNet’s Head of Digital Inclusion Robin Christopherson, a leading figure in the global community of accessibility and digital inclusion, provided insights for the guide. Robin’s expertise helped shape the guidance, ensuring it addresses the unique challenges and opportunities that hybrid working presents for disabled employees.Robin Christopherson smiling at the camera

Robin said “Flexible and hybrid working can be vital elements in a happy, productive and truly inclusive workforce. This new guidance will enable your organisation to benefit to the full, whilst avoiding the pitfalls.”

Join Robin in an upcoming free webinar on Accessibility Planning for 2025. In the free serssion, Robin will show how AbilityNet's Digital Accessibility Maturity Model can be used to take stock of your current position and identify priorities for action.

The guidance is for employers, managers, and leaders who are committed to fostering an inclusive workplace. The guidance includes: 

  • Practical tips: Learn actionable strategies to support disabled workers in a hybrid work setting. 
  • Insightful questions: Gain a deeper understanding of how to tailor your approach to everyone's unique circumstances. 
  • Case studies: Explore real-world examples that illustrate successful inclusion practices. 

Access the guidance on the Equality and Human Rights Commission website.

More resources on hybrid work for disabled employees 

Free webinar playback: How to make remote and hybrid work accessible for every employee

Get your hybrid working model assessed 

Our expert workplace consultants can help you to gauge your organisation’s current cultural state and work with you to prioritise which improvements will have the greatest immediate impact which will form the roadmap for your ongoing disability inclusion journey.  

We can help you look at your 'ways of working', which can include the hybrid working model your organisation has set in place. Get in touch to find out more about our Disability Inclusion Gap Analysis. 

Speak to our workplace experts

Blog: Top portable technology for hybrid work 

AbilityNet Live! Free events about technology and disability

AbilityNet live logo

AbilityNet is a series of live online events to help share useful information for disabled people and their carers and employers.

See below for details, as well as recordings of past events

Calendar

Watch this space or sign up for our newsletter to receive notifications about our latest webinars and training courses.

Free webinar: Empowering Seniors: 5 Essential Tips for Online Safety and Support

Wednesday 17 October, 1-2pm BST

Register for online support webinar

Free webinar: Accessibility Planning for 2025

Wednesday 23 October, 1-2pm BST

Register for planning webinar

Free webinar: Introduction to AI for older people

Wednesday 20 November, 1 - 1.45pm GMT

Register for AI webinar

Free webinar: How to steer clear of seasonal scams

Wednesday 4 December, 1 - 1.45pm GMT

Register for scams webinar

Need expert training in digital accessibility?

Our affordable online training courses can help you and your team.

Past events

View a recording of the event, plus slides and notes including 

 Tips for using tech at home

Free webinar: Dementia and simple tech tweaks that can help

  • Delivered Wednesday 10 July

How AI can help disabled people

  • Delivered Wednesday 17 April 

Digital discovery at any age: your guide to the online world

  • Delivered Wednesday 28 February 

Tech Tools for Dyslexia at work, in education and at home

  • Delivered Tuesday 3 October 2023

Top tips for boosting your digital skills

  • Delivered Tuesday 12 September 2023

How volunteering can benefit you or your organisation

  • Delivered Tuesday 6 June 2023

Multiple Sclerosis: How technology can support you

  • Delivered Tuesday 25 April 2023

Top tips for how tech can help with hearing loss

  • Delivered Tuesday 20 September 2022

Cost of living crisis and how digital can help

  • Delivered Tuesday 20 September 2022

Technology to help people with sight loss - with RNIB and Envision

  • Delivered Tuesday 28 June 2022

How technology can help people with Parkinson's

  • Delivered 8 March 2022

Top tips for dyslexia and technology

  • Delivered 5 October 2021

Smart homes, tech tips for independent living at home

  • Delivered 01 June 2021

Technology and dementia: a creative approach

  • Delivered 1pm, 25 May 2021

Technology help for people with learning disabilities

  • Delivered 1pm, 27 April 2021

Tablets for seniors, keep in touch with loved ones during Covid-19

  • Delivered, 26 January 2021

How to spot an online scam and avoid it: Stay safe online

  • Delivered 24 November 2020

Using tech to tackle loneliness and isolation

  • Delivered 30 June 2020

Meeting neurodiverse needs during the pandemic

  • Delivered 16 June 2020

Working with neurodiversity, is the new normal here to stay?

  • Delivered 09 June 2020

How disabled people can use Alexa and other smart speakers to stay connected

  • Delivered 19 May

How to take care of your mental health while working or studying from home

  • Delivered 12 May 2020

How to access online learning to stay motivated and learn new skills

  • Delivered 5 May 2020

How to stay safe online

  • Delivered 27 April 2020

How to find local support groups online

  • Delivered 14 April 2020

How to run accessible online meetings - Zoom, Teams and more

  • Delivered 8 April 2020

How tech can help you stay connected 

  • Delivered 7 April 2020
     

Digital accessibility tips

Free webinar: Introduction to making Word documents accessible

  • Delivered: Wednesday 25 September 2024

Free webinar: European Accessibility Act: One year to go. Are you ready?

  • Delivered: Wednesday 3 July 2024

Free webinar: Inside the Google Accessibility Discovery Centre

  • Delivered: Wednesday 5 June 2024

Free webinar: Building Your Accessibility Capability: In-house Skills vs External Suppliers

  • Delivered: Tuesday 19 March 2024

Free webinar: What's new in WCAG 2.2 

  • Delivered: Wednesday 31 January 2024

Free webinar: Attitudes to accessibility are changing - a global perspective

  • Delivered: Tuesday 31 October 2023

Free webinar: How will Artificial Intelligence change accessibility testing?

  • Delivered: Tuesday 26th September 2023

Free webinar: How to improve accessibility in procurement

  • Delivered: Tuesday 27th June 2023

Free webinar: Inclusive employee experience in the finance and insurance sector with Lloyds Banking Group

  • Delivered: Tuesday 28 March 2023

Don't disable me: how organisational culture and equipment enables inclusion

  • Delivered: Tuesday 18 October 2022

How accessibility improves SEO

  • Delivered Tuesday 27 September 2022

Inclusive and Accessible Learning and Working in a Post Covid World

  • Delivered Tuesday 19 July 2022

How leaders can build a culture of empathy

  • Delivered 24 May 2022 

Employee support and adjustments in the age of Covid

  • Delivered 26 April 2022

Don't disable me: How you can avoid creating barriers for disabled people

  • Declivered 8 February 2022

How to get online for FREE or at a low-cost: digital divide

  • Delivered 17 January 2022

How to recognise and promote a neurodiverse workforce

  • Delivered 14 December 2021

How to create an inclusive workplace

  • Delivered 28 September 2021

The Business Case for Accessibility

  • Delivered 20 July 2021

Introduction to digital accessibility

  • Delivered 01 July 2021

How to excel at inclusive onboarding and induction in the workplace

  • Delivered 29 June 2021

Dementia-friendly design, expert tips for accessible websites

  • Delivered 18 May 2021

How to do inclusive, accessible recruitment 

  • Delivered 2 March 2021

How to do accessible social media

  • Delivered 20 October 2020

How technology can help people with dyslexia

  • Delivered 29 September 2020

Accessibility Anti-Patterns

  • Delivered 18 August 2020

Accessible design tips for a competitive edge

  • Delivered 14 July 2020
     

Accessibility Insights with key practitioners working in accessibility

Accesssibility Insights with David Padmore and Matt Simpson of ITV

  • Tuesday 13 December 2022

Accessibility Insights with Natalie Tucker of Spotify

  • Tuesday 1 November 2022

Accessibility Insights with Heather Dowdy of Netflix

  • Date: Tuesday 04 October 2022

Accessibility Insights with Hector Minto of Microsoft

  • Date: Tuesday 13 September 2022

Accessibility Insights with Xbox at Microsoft

  • Delivered Tuesday 7 December 2021

Accessibility Insights with Intuit

  • Delivered Tuesday 9 November 2021

Accessibility Insights with Workbridge

  • Delivered 12 October 2021

Accessibility Insights with Funka and the IAAP

  • Delivered 7 September 2021

Accessibility Insights with British Heart Foundation

  • Delivered 10 August 2021

Accessibility Insights with the UK Government

  • Delivered 06 July 2021

Accessibility Insights with Larry Goldberg of Verizon Media

  • Delivered 08 June 2021

Accessibility Insights with GAAD co-founders

  • Delivered 4 May 2021

Accessibility Insights with the BBC

  • Delivered 6 April 2021

Accessibility Insights with Apple: February 2021

  • Delivered 16 February 2021

Accessibility Insights with the European Disability Forum: January 2021

  • Delivered 19 January 2021

Accessibility Insights with Malin Rygg of the Norwegian Digitalisation Agency

  • Delivered 8 December 2020

Accessibility Insights with Christopher Patnoe of Google

  • Delivered 10 November 2020

Accessibility Insights with Bryn Anderson of Sainsbury's

  • Delivered 6 October 2020

Accessibility Insights with Paul Smyth of Barclays

  • Delivered 8 September 2020

Accessibility Insights with Neil Milliken

  • Delivered 11 August 2020

Accessibility Insights with Microsoft's Jenny Lay-Flurrie

  • Delivered 21 July 2020
     

HE and Public Sector accessibility

Free Webinar: Higher Education PSBAR Accessibility Requirements

  • Delivered 7 February 2023

HE/Public Sector Update: Addressing Autism, Dyslexia, and Neurodivergence in education and work

  • Delivered 22 March 2022

HE/Public Sector Update with the University of Southampton

  • Delivered 2 November 2021

HE/Public Sector update: Accessibility dos and don'ts with Susi Miller 

  • Delivered 22 June 2021

HE/Public Sector update: Promoting Accessibility, with University of Derby

  • Delivered 13 April 2021

HE/Public Sector Update: How Cardiff Metropolitan University meets accessibility targets

  • Delivered 23 February 2021

HE/Public Sector Update: Winning hearts and minds at University of Cambridge

  • Delivered 1 December 2020

HE/Public Sector Update: Excelling in Digital Accessibility at Open University

  • Delivered 22 September 2020

HE/Public Sector Update: Is your Accessibility Statement ready yet?

  • Delivered 23 July 2020

HE Update and Accessibility Maturity Model for Higher and Further Education

  • Delivered 27 May

 

Looking for more help?

How to contact us

What are 3 common AI myths?

AI image of a robot at a deskIf you believe some of the myths about AI (artificial intelligence), in a few years AI will mean that people don't need to work and that AI is going to be able to do all our jobs for us.

Fortunately, it is a myth. Which I'm glad about because if we don't work we don't get paid, so I wouldn't be able to pay the mortgage on my house, or pay for my season ticket for my local football team.

AI will help me in my job by helping to me to write an email to a client, but I'll still need to tell AI the basic details of the task I want it to do. 

AI is indeed new and exciting, and also a little scary, but there is also a real lack of understanding about how AI works.

Here are 3 myths about AI:

1. AI is biased

One of the biggest myths about AI is that it is biased. 

Technically speaking AI isn't biased, but the data that AI uses to come up with results is biased. However, as more data is analysed, hopefully some of the bias will disappear.

It's not going to get rid of all of the content though. Even Google, with its Gemini suite, has been criticised for depicting one of the founding fathers of America as being black. AI uses tools to sift data, but if the data is biased then AI will report this when you use it. One way of making sure that unbiased results are presented is to make sure that the "training data" is not biased. 

Free Webinar: How will Artificial Intelligence change accessibility testing? 

Guests from AbilityNet and Deque discussed how Artificial Intelligence (AI) can help improve accessibility testing, and much more!

Catch up on the recording 

2. AI can reason like humans

PizzaThe next myth is about whether or not AI can reason like humans can. Last night my wife ordered pizza. We could have ordered all sorts of other fast food, but we decided on pizza. If you asked an AI client what you could have for fast food it would come up with lots of suggestions, but it would leave you to make the final decision. 

I asked Chat GPT "What should I eat for a takeaway tonight?". This is what it came up with:

"Choosing a takeaway can be a fun but tough decision! Here are some options depending on what you’re in the mood for:

  1. Comfort Food: If you want something comforting, go for pizza, burgers, or a hearty pasta dish. These are satisfying and easy to share if you’re with others.
  2. Healthy Option: If you’re looking to keep it light, try a fresh salad with grilled chicken or a poke bowl. Sushi is also a great option.
  3. Asian Cuisine: Craving some flavour? Thai, Chinese, or Indian food can offer a variety of dishes like curries, stir-fries, or noodle bowls.
  4. Mediterranean: If you want something balanced and flavourful, try Mediterranean. A mix of grilled meats, houmus, and fresh veggies is delicious and nutritious.
  5. Something New: If you’re feeling adventurous, why not try something you haven’t had before? Maybe a new local spot or a cuisine you haven’t explored much, like Ethiopian or Korean BBQ.

What are you in the mood for? That might help narrow it down!"

AI can reason, but it reasons in different ways to humans. It relies on data, not mood.

3. AI is empathetic

Illustraiton of side of head, with AI written above itYesterday, one of my friends died. We weren't close but we'd exchange a few words when we saw each other when we passed each other in the corridor at the office. Telling an AI client that a friend died elicited this response:

"I'm so sorry to hear that your friend has passed away. Losing someone close is incredibly difficult, and I want to express my deepest condolences. Please know that I'm here for you if you need to talk or simply want someone to listen."

To me this sounds very formal and clinical. You get so much more empathy from a human being in my opinion. The response I've got from Gemini isn't "from the heart", it has just learnt from an awful lot of data.

Myths vs reality

Getting rid of some of the myths of AI can only lead to a better understanding of how AI can be used to help people. AI is here to stay and we should embrace it! And if you use Siri or Google, for example, you are already using AI without really noticing it. AI can only get better when the data that it gets is better.

Further resources about AI:
 
 
 
 
 
 
 
 
 

How disability impacts digital poverty

Access to the internet, online services, and digital tools is increasingly essential in areas as broad as education, employment, healthcare, financial independence, public services and social inclusion. Yet, for millions of disabled people, the promise of digital inclusion remains unfulfilled. This disparity is stark, contributing to what is known as "digital poverty" – the lack of access, skills, and opportunities in the digital realm.

As we approach End Digital Poverty Day on 12 September, it’s crucial to explore how disability can impact digital poverty, making it even more difficult for disabled individuals to participate fully in society. Let’s look at some of the additional barriers that disabled people may face.

Affordability

One of the most significant barriers to digital inclusion for disabled people is financial. On average, disabled individuals have lower disposable incomes due to various factors, including higher living costs related to their impairment, limited access to employment, and the need for specialised care or equipment. This financial strain often results in reduced ability to afford devices, the on-going broadband and mobile contracts, or assistive technology that could improve their access to digital devices.Person using a braille display keyboard

In the UK, the Joseph Rowntree Foundation reports that nearly half of all people in poverty are either disabled or live in a household where someone is disabled. This financial hardship directly impacts their ability to stay connected in a world where digital engagement is becoming increasingly essential in our daily lives.

Useful resources for finding funding, and navigating the cost-of-living crisis 

Support AbilityNet as your Corporate Social Responsibility (CSR) partner
Could you support us in addressing digital poverty by becoming a corporate partner, similar to Capgemini and BT?

Ageing and Digital confidence

Many older adults have lower levels of digital confidence. The Age UK charity highlights that nearly half of people aged 75 and over have never used the internet, and for those who have, a significant proportion struggle with even basic tasks like using a search engine or setting up an email account. Many also lack the often essential, on-going support of family or friends.

Older woman using a laptop Moreover, the prevalence of disability or impairment increases with age, and this demographic trend presents another challenge to digital inclusion. Older adults are more likely to experience disabilities that can affect their ability to use digital devices. For instance, vision impairments, hearing loss, and motor difficulties are common in older age, and these can make navigating websites and apps much more challenging.

These access challenges associated with ageing, combined with a lack of confidence or support, exacerbate the particular digital poverty and exclusion experienced by older people.

Useful resources for improving digital confidence for older people

Inaccessibility of websites and apps

Even when disabled individuals can afford digital devices and have the skills and confidence to use them, they often encounter another significant barrier: inaccessibility. Many websites and apps are not designed with accessibility in mind, making them difficult or impossible to use for disabled people.Person in a wheel chair looking at web design on a laptop with another person

For example, vision-impaired users may rely on screen readers to navigate the internet. However, if a website is not properly coded with alternative text for images or if it doesn’t work with a keyboard and requires the use of a mouse, or if it relies heavily on visual cues without text descriptions, it becomes inaccessible. 

Similarly, individuals with motor impairments may struggle to use apps that require precise touch interactions if they include small buttons or tightly spaced controls.

The global web accessibility guidelines clearly set out how to make web content more accessible and inclusive but, despite it being a legal requirement in the UK and many other countries around the world, adherence to these guidelines is far from universal. 
As a result, many disabled people find themselves shut out of essential online services, from banking to booking an appointment with the doctor.

Lack of awareness of accessibility technology and features

A further issue compounding digital poverty among disabled individuals is the lack of awareness or knowledge about assistive technology and accessibility features that could greatly improve their access to digital devices and services. Most modern devices come equipped with a range of accessibility settings, such as text-to-speech, screen magnification, and voice control. However, these features are often underused because users are either unaware of their existence or find them too difficult to configure without assistance.

For instance, a person with a hearing impairment might benefit from subtitles on video content, but they might not know how to enable this feature. Similarly, someone with dyslexia could find reading on a screen easier if they knew how to change font sizes or text and background colours.

Check out our excellent online resource My Computer My Way which gives step-by-step guides on how to optimise all your devices to best meet your needs. The tool auto-detects your operating system and shows you those guides first but be sure to check out all the other devices covered. 

 

The AbilityNet website is also crammed with information on that other area that is so vital; assistive technology. If the accessibility settings in your devices don’t meet your needs, then there is a wealth of specialist software and devices that should be able to help. If you’d like to email or talk to someone about what solutions or settings you could benefit from, do get in touch with us.

Get in touch
 

Let’s end digital poverty

As we prepare to mark End Digital Poverty Day, it’s essential to recognise the unique challenges that disabled people face in the digital age. Addressing these issues requires a multi-faceted approach that includes raising employment levels within our talented disabled community, improving the affordability of getting online, enhancing accessibility standards, raising awareness of existing features, and providing targeted support to those who need it most.

Only by tackling these barriers can we move towards a more inclusive digital society where everyone, regardless of age or impairment, can benefit from the opportunities that the digital world offers.

Don't miss our talks at Connected Britain 2024! 

Connected Britain and AbilityNet logos

Join me on 11 September 2024 for a pivotal talk at Connected Britain 2024 in London on 'Overcoming the UK’s Digital Divide'. In this session, I will join a panel and explore the progress made in the past 12 months toward bridging the digital divide in the UK. 

As an Association Partner, we are pleased to offer an exclusive 15% discount on tickets. Use the promo code ‘ABILITY15’ when purchasing your tickets to take advantage of this special offer. Additionally, Connected Britain offers a free ticket programme for members of the public sector, broadband operators, and more. Don’t miss out on this opportunity to be part of the conversation shaping the UK's digital future.

Learn more and get your tickets

TechShare Pro 2024: Europe's largest accessibility and inclusion event returns!

AbilityNet’s TechShare Pro conference returns this November for the eighth year. Taking place online and in-person on 13 and 14 November 2024, the event will be hosted by HSBC at Canary Wharf.
  
TechShare Pro is the premier gathering for the global disability and tech community, spotlighting ground-breaking topics such as the European Accessibility Act, Accessibility Leadership and Artificial Intelligence (AI) in Accessibility. AbilityNet TechShare Pro 2024

An exciting addition this year is the Disability and Advertising Summit, bringing together leading figures from the advertising and marketing industry, disability influencers and accessibility experts.  

Brands such as Google, Channel 4, HSBC and others will share examples and discuss how and why brands and agencies can deliver authentic and accessible advertising campaigns. 

Europe's largest gathering of accessibility and inclusion professionals continues to offer: 

  • Two days packed with insights and networking with industry leaders
  • A groundbreaking Disability and Advertising Summit  
  • Updates and debates about AI and accessibility, tech innovation, disability and digital inclusion, culture change, managing burnout and much more. 

Learn more and book your ticket


A new focus: authentic representation in ads 

Mark Walker organiser of TechShare Pro and Head of Marketing at AbilityNet is delighted to announce the new Disability and Advertising Summit.Mark Walker smiling at the camera
 
“We’re proud to announce that TechShare Pro is back for its eighth year, gathering the many people and organisations building a digital world accessible to all. We’ve got an amazing mix of sponsors, and a brilliant set of speakers and we’re delighted to be back at HSBC for a second year. 

Our core themes are disability, technology and innovation, but our shared vision is to address the disability divide. That’s why I’m also pleased to announce that we’ve worked with The Valuable 500 to add a groundbreaking Disability and Advertising Summit to this year’s programme. 

The Valuable 500 works with the 500 biggest brands on the planet and improving representation of disability is one of its core actions.  

Their research shows that agencies, brand leaders and marketers want to deliver authentic and accessible advertising campaigns, and we believe TechShare Pro is the perfect place for them to share best practices and build links with the accessibility and disability community. 

The Summit will feature the teams behind ads from Channel 4, Google, HSBC and many other leading brands. They’ll talk about the creative process and discuss the business benefits and the brand value that a great ad can have. They’ll also highlight how to avoid reputational pitfalls by working more closely with the disability community and delivering accessible and inclusive communications.  

This is a unique opportunity for creatives, marketers, brand owners, disability influencers and accessibility leaders to learn about authentic representation of disability, accessible communications campaigns, and the business benefits it can bring.” 
 

Why attend TechShare Pro? Christopher Patnoe, smiling at the camera

Christopher Patnoe, Head of EMEA Accessibility and Disability Inclusion at Google, a Gold Sponsor, has been attending TechShare Pro since 2018:
 
“TechShare Pro's secret sauce is the bringing together of people from all over the world so we can commiserate and inspire each other to do better things. This is one of the most impactful conferences in Europe - I've learned so much from it and the people that it brings together.
  
A charity like AbilityNet is a neutral arbiter that brings organisations like Apple, Google, and Microsoft to the same stage - it's not easy but it's always entertaining and educational.” 


Outline schedule: 

  • Wednesday 13 November: Disability and Advertising Summit 
  • Thursday 14 November: Accessibility Leaders Day 

The full programme will be published on 1 October.
 
Check out details for online-only tickets, in-person tickets and the highly sought-after Champions Bundles that offer unlimited online tickets to everyone in your organisation.  

Book now for Early Bird savings 

But hurry – in-person tickets are limited and the Early Bird discount is available only until 1 October 2024. Secure your spot today and join us for an unforgettable event. 

What happens at TechShare Pro?

TechShare Pro 2023 was hosted by HSBC in London, with over 2,000 in-person and online attendees from around the world. Check out the highlights reel below.

Your Apple Watch may be smarter than you think

So you have just bought an Apple Watch. Not only does it tell you the time in different cities around the world, and allow you to take calls directly from the watch, but it has got some cool features to help you to be healthier. 

Posture: stand or roll

If you're like me, most of your working life is spent at a desk using a keyboard. Sure, we take comfort breaks or go downstairs to make a hot drink, but for the most part we're fairly sedentary. Sitting in one position for a long period can be detrimental to our physical and mental health. Sometimes we need a gentle reminder to either get up from our desk or just even stretch. 

Luckily, if you have an Apple Watch you can set your device to remind you to stand and move every hour and you earn points towards your Stand Goal. If you are in a wheelchair, it isn't very helpful if you are asked to stand periodically. However, those clever boffins at Apple have thought about this and you can now set your watch up so it knows you are in a wheelchair, and instead of having to stand it suggests you roll your wheelchair to achieve your 'goal.'

Focus, reflect and be mindful

We all get stressed and sometimes it is important just to take a bit of time out to focus on something nice. Luckily your Apple Watch has a function where you can take time to reflect, and some calming images will appear on your watch.

If you want to focus Image of Apple Watch showing the Mindfulness functionyour breathing, don't worry as there's a function on your watch to help you breathe to relax. 

One of the things that I like is the mindfulness app. Mindfulness is about paying attention to the present moment and just taking a little bit of 'time out'. One part of the mindfulness app which could be useful is the ability to log how you are feeling at a particular moment in time. (I've just logged that I'm feeling "pleasant".)

The information that you give your watch isn't shared with anyone else and if you want to measure your feedback from your watch over a longer period you can do this. It's a great idea just to take some time out of our busy lives to relax and be mindful. Oh, and if the reminders get too annoying you can always turn them off!

Apple Fitness+

If you want to get fit when using your Apple Watch and iPhone, you can subscribe to Apple's Fitness+ service. Instead of going to the gym, let the gym come to you! There is guided support from a range of personal trainers available online, which might be the best solution for you if you are busy and want support on demand.

Other health tracking

Your Apple Watch can also help you track other health information. If you have an Android watch you can set up notifications too, but it will vary from device to device. 

My Computer My Way advice

AbilityNet's My Computer My Way website offers simple, free 'how to' guides to make your device easier to use. The guides offer step-by-step instructions on how to adapt your phone, computer or tablet to meet your needs. You can search for a specific operating system, including WatchOS, within My Computer My Way, and also find a list of guides for your Apple Watch via the AbilityNet site.

 
 
 
 
 
 
 
 
 
 
 
 
 
Contact AbilityNet if you are disabled or a senior citizen and need support with your digital devices - call our helpline on 0300 180 0028 or request help from an AbilityNet volunteer.

How AbilityNet can help you with tech for free

If you're over 65 years of age or a disabled adult and are looking to build your digital skills, AbilityNet offers free digital skills sessions in London, Birmingham, Glasgow, Edinburgh, the East Coast of Scotland, Newcastle, Cardiff and surrounding areas. We can also help you if you live outside these areas - contact us for support.

Trainers can build something bespoke for your group or for an individual and run sessions including:

  • Getting to know your Smartphone or Tablet
  • Staying Safer Online
  • Getting started with Email
  • Using Social Media, e.g. Facebook
  • Online entertainment, e.g. watching TV online
  • How to access Public Services e.g. Gov.UK
  • How to make a video call
  • How to manage your health online
  • How to bank online

Book a free session

 

Does your organisation need Disability Awareness Training?
Increase your confidence in meeting the accessibility needs of your diverse workforce (and customers!) by attending our Disability Awareness Training and offering it to your team. Learn from disabled people who share their experiences in our compelling set of courses.

 

How AbilityNet can help you

AbilityNet provides a range of free services to help disabled people and older people.

  • Call our helpline: 0300 180 0028
    Please note: calls to our helpline number cost no more than a national rate call to an 01 or 02 number and count towards any inclusive minutes in the same way as 01 and 02 calls, and AbilityNet does not receive any money from these calls
  • Access free factsheets about technology. Topics include voice recognition and keyboard alternatives.
  • My Computer My Way: a free interactive guide to all the accessibility features built into current desktops, laptops, tablets, and smartphones.

Support AbilityNet

If you're able to help us help others please donate to AbilityNet

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