By AbilityNet Research and Evaluation Officer, Ell Martin
We spoke to John, one of AbilityNet's digital champions in Brighton and Hove about his experience volunteering and providing locals with digital support.
John lives in Brighton and has been volunteering with Citizens Online (now incorporated into AbilityNet) for two years. He has a background in project management in IT, so it suited him well when he started supporting people with tech in a local library.
John recognised a big gap in support available. So, when he was approached to become a digital champion and to support even more people, he was more than happy to train up as one.
We discussed the highlights of being a digital champion, the challenges both John and the people he supports faces, and how important it is that digital support exists.
What does it mean to be a digital champion?
“Seeing people light up when they learn how to do something”.
John shared how learners often need a ‘hook’ to get interested. For example, a learner may come to us to get support to access the NHS app, but that’s not what actually subsequently gets them excited about the digital world. Instead, contacting their friends and family or pursuing their hobbies online can. John said once he’s found a hook “you can get them to do something they couldn’t do before and it’s incredibly rewarding."
John offered another example that happened during the COVID-19 pandemic. He supported Abigail, an elderly woman who wanted to contact her sister who lived abroad. She had no friends or family in the UK, so to open up lines of communication to her sister was important.
Through sessions with John, Abigail learned how to use WhatsApp, and when the two sisters were back in touch they were “giggling like school girls," says John.
Why do you think the role of digital champion is important?
“People I support have nowhere else to go. I can’t see how government and industry can expect people to do things if there’s no one there to tell them how to use it.”
John pointed out how YouTube tutorials can be great, but for some new learners they won’t mean anything. Especially for those people that have never been exposed to technology, who then get further left behind.
John highlighted the importance of becoming confident online, as so many essential services are now online. For example, those accessing Universal Credit (UC) need an online account. Yet, 7 per cent of those who do claim UC do not access the internet.
However, research from Ofcom1 suggests that nationally, 7 per cent of the population do not have access to the internet, and that this increases to 17 per cent for those in the DE social group2 (the lowest grade occupations and unemployed). Meaning those in the lowest social grade are less likely to have access to the internet.
What are the biggest barriers your learners face?
“Learners are frightened” is what immediately came to mind.
After speaking to John, we grouped the barriers learners face into three groups:
- Fear: A fear of using devices, doing something wrong and potential consequences
- Not able to see the benefit: Finding a hook, John highlighted early can change this, and they begin to see a benefit. If people cannot see a benefit of going online – they won’t do it.
- Cost: Even though many of the learners John supports can afford a device, they worry about what an appropriate cost is. Additionally, there is a fear of being upsold and not getting a device they need. For many of our other learners, the cost of an entry device and a broadband package is an immediate barrier to getting online.
What do you find difficult about being a digital champion?
“Getting a hook for learners to get motivated.”
For John, although getting learners motivated to go online was key to supporting them, it was also one of the most difficult things to do find. In addition, he said that keeping up with need was a challenge. Because our volunteers offer catered support, this means supporting learners with whatever they need – meaning John's sessions can vary massively.
Another area that John highlighted was that some of the work crosses over with social service type support. Learners learn in different ways and can come with various challenges. These can be physical challenges or lack of confidence issues, for example. The challenge then is to show how their use of IT tools can provide a benefit to their lives.
What would you say to encourage people to become a digital champion?
“Giving back, but it's also good fun! And I meet some really lovely people.”
John also told us that being a volunteer introduces him to a wide range of perspectives on the world. For example, one of his learners was not a native English speaker, and although it was a struggle to understand what the learner needed due to the language barrier, he learnt different customs and practices because of it.
“It’s incredibly rewarding to see how people progress. I enjoy reminding people how hesitant and worried they were when they started and how much they have learnt and how more confident they are at the end of their lessons. In working to solve the problems people have with their IT, I also learn a lot.”
John chooses to volunteer one day a week as this suits his weekly schedule and availability. Other volunteers work a few hours each month. Becoming a digital champion is flexible and suits both volunteers and learners. We have area and project coordinators to support our volunteer with advice and resources.
Could you join AbilityNet as a volunteer?
We're always on the look out for volunteers so if you'd like to get involved like John, please get in contact:
Find out more about volunteering
We look forward to hearing from you!

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Further resources
References:
- Adults' media use and attitudes 2023: interactive report
- Census 2021 Approximated Social Grade data