Accessibility has become a critical priority for organisations aiming to build inclusive, legally compliant environments and services. Whether you are an employer committed to fostering a diverse workplace, or a service provider seeking to reach the broadest possible audience, your digital strategy for 2025 must prioritise accessibility.
The AbilityNet Digital Accessibility Maturity Model (DAMM) offers an invaluable framework to guide this journey, ensuring that accessibility becomes a core aspect of your organisation’s vision and operations.
Why prioritise accessibility?
Prioritising accessibility is essential for several compelling reasons. First and foremost, it’s a legal requirement. In the UK, the Equality Act 2010 mandates that organisations must not discriminate against disabled individuals, which extends to the digital realm. Non-compliance can lead to legal challenges and damage to your brand’s reputation.
Beyond legal obligations, accessibility simply makes good business sense. An accessible digital platform opens your services to a broader audience, including the millions of disabled people, increasing market share and customer loyalty. Moreover, it’s just the right thing to do - creating an inclusive environment ensures everyone can participate fully in society.
Additionally, any company wanting to do business with Europe today or in the future should pay close attention to the European Accessibility Act (EAA), which will come into force in mid-2025. This legislation sets new accessibility standards for digital products and services, meaning that businesses must comply to continue operating in the European market.
By prioritising accessibility now, your organisation not only aligns with ethical practices but also future-proofs itself against forthcoming regulatory requirements.
What is the Digital Accessibility Maturity Model?
We have developed the AbilityNet Digital Accessibility Maturity Model (DAMM) is a comprehensive framework that helps organisations assess their current accessibility practices and chart a clear path towards greater inclusivity.
By evaluating an organisation's maturity across five key areas - Vision, Leadership, Processes, Capability, and Procurement - our DAMM provides actionable insights that inform strategic planning and budgeting for digital transformation.
Free webinar: Accessibility Planning for 2025
Join Robin Christopherson for a free webinar on Wednesday 23 October at 1pm BST for a session on the Digital Accessibility Maturity Model and how it can be used to take stock of your current position and identify priorities for action.
This session is aimed at anyone with responsibility for delivering accessibility in their work, to help you think about what you want to achieve in 2025.
Aligning accessibility with your 2025 vision
A strong vision is the cornerstone of any successful digital strategy. For accessibility to be embedded in your organisation's DNA, it must be reflected in your overarching goals and aspirations.
The DAMM emphasises the importance of integrating accessibility into your organisation's vision from the outset. This means making a clear, public commitment to digital inclusion and ensuring that this commitment resonates throughout your strategic planning.
By aligning accessibility with your 2025 vision, you set a standard that influences all subsequent decisions. Whether you’re launching a new digital product or revising internal policies, accessibility becomes a non-negotiable aspect of your operations, guiding the way you approach every project.
Leadership: Driving change from the top
Effective leadership is crucial for any significant organisational change, and accessibility is no exception. DAMM highlights the role of leadership in driving an accessibility agenda. It calls for leaders to champion accessibility initiatives, allocate resources, and foster a culture that values inclusivity.
For your 2025 strategy, this means ensuring that your leadership team is not only aware of the importance of digital accessibility but is also actively involved in promoting and implementing it.
Secure a senior sponsor and appoint an accessibility lead who should be supported and equipped with the knowledge and tools to advocate for accessibility, set measurable goals, and hold the organisation accountable for progress. This top-down approach ensures that accessibility remains a priority, and that the entire organisation moves forward together on this journey.
Streamlining processes for better accessibility
Processes are the backbone of any organisation, dictating how things get done. DAMM encourages organisations to evaluate and optimise their processes to support accessibility.
This involves integrating accessibility considerations into every stage of product development, from initial design to final delivery and beyond with on-going maintenance.
For instance, in your 2025 strategy, you might implement accessibility checks as part of your development sprints or ensure that user testing includes disabled participants.
By embedding accessibility into your processes, you not only improve the inclusiveness of your products but also reduce the risk of costly retrofits and legal challenges later.
Building capability: Empowering your team
Capability refers to the skills and knowledge within your organisation. Our DAMM underscores the need to build and sustain a workforce that understands and can deliver accessible solutions. This is particularly relevant in a digital strategy, where technology and standards are constantly evolving.
Investing in training and professional development is key to advancing your organisation’s accessibility maturity. This could involve upskilling your design and development teams in accessibility best practices or offering workshops on the latest assistive technologies. The goal is to ensure that everyone in your organisation, from executives to entry-level employees, understands their role in creating accessible digital experiences.
Inclusive procurement: Choosing the right partners
Procurement is often an overlooked aspect of digital strategy, but it plays a critical role in accessibility. The DAMM encourages organisations to consider accessibility when selecting third-party vendors and partners. This means ensuring that any tools, platforms, or services you procure are accessible and that your suppliers share your commitment to digital inclusion.
For your 2025 strategy, this could translate to updating your procurement policies to include accessibility criteria, conducting thorough accessibility audits of potential vendors, and fostering relationships with suppliers who are leaders in accessibility. By prioritising inclusive procurement, you safeguard your organisation’s accessibility standards and extend your commitment to inclusion beyond your internal operations.
Budgeting for accessibility: A strategic investment
One of the most important aspects of planning your 2025 digital strategy is budgeting for accessibility. The DAMM provides a framework that helps you identify where investment is needed to enhance accessibility and measure the return on that investment.
Whether it’s investing in new technology, training staff, or redesigning existing digital assets, budgeting for accessibility is not just about compliance - it's about creating better experiences for all users.
By using a process such as the DAMM to guide your budgeting decisions, you ensure that resources are allocated effectively, and that accessibility is seen as a strategic investment rather than an afterthought.
This proactive approach helps you avoid the reactive costs associated with accessibility failures, such as extensive remediation, legal fees or lost customers, and positions your organisation as a leader in inclusivity.
Plan… and plan strategically
The AbilityNet Digital Accessibility Maturity Model (DAMM) offers a structured approach to integrating accessibility into your organisation’s digital strategy for 2025. By focusing on the crucial key areas of Vision, Leadership, Processes, Capability, and Procurement, our DAMM helps you build a more inclusive and accessible organisation that is prepared to meet the needs of all users.
As you plan for the future, leveraging a strategic approach to planning will ensure that accessibility is not just a bolt-on exercise, but a fundamental part of your journey towards digital excellence.
Join us for a free webinar on Wednesday 23 October at 1pm BST on how the Digital Accessibility Maturity Model can be used to take stock of your current position and identify priorities for action.
This session is aimed at anyone with responsibility for delivering accessibility in their work, to help you think about what you want to achieve in 2025.
Register your free webinar place now