How to use the AbilityNet Digital Accessibility Maturity Model (DAMM)

Robin Christopherson | 07 Nov 2023

The AbilityNet Digital Accessibility Maturity Model (DAMM) is a free, open-source tool that helps organisations assess their digital accessibility maturity and develop a plan for improvement. The self-service version of the DAMM provides a comprehensive guide to help you get started, including information on the different stages of the process, the stakeholders to engage, and how to set achievable actions. 

Steps on how to use the AbilityNet's DAMM self-service version

  1. Download the DAMM pack from the AbilityNet website. Everything you will need is included in the pack; read the guide to get started. Graphic of a computer screen with a zip folder icon and a lightbulb, target with an arrow, a document with a magnifying glass and a graph. Text: AbilityNet's Digital Accessibility Maturity Model
  2. Identify the stakeholders you want to engage in the process. This may include people from different departments, such as IT, marketing, and customer service. 
  3. Lead the process with your team. Discuss the DAMM guide and identify areas where your organisation can improve. 
  4. Set achievable actions. Break down the areas for improvement into smaller, more manageable tasks. 
  5. Implement the actions. This may involve making changes to your policies, procedures, tools, and training programs. 
  6. Monitor your progress. Use the DAMM to reassess your maturity level on a regular basis. 

The process is designed to be straightforward, but sometimes having external facilitation can make it easier to engage the various stakeholders. AbilityNet experts can help with this. If you would like us to facilitate each step and provide our expertise in the discussions and recommendations, contact our DAMM team. 

Tips for using the DAMM self-service version

  • Start by reading the guide carefully. This will give you a good understanding of the process and the different stages involved. 
  • Identify the key stakeholders in your organisation and engage them in the process early on. This will help to ensure that everyone is on the same page and that the DAMM is implemented successfully. 
  • Don't be afraid to ask for help. If you need us to facilitate each step and provide expert advice, contact our DAMM team. 
  • Break down the areas for improvement into smaller, more manageable tasks. This will make the process seem less daunting and more achievable. 
  • Celebrate your successes. As you implement the DAMM and make progress, take the time to celebrate your successes. This will help to keep you motivated and on track. 

By following these tips, you can use the DAMM self-service version to improve the digital accessibility of your organisation's products and services. 

Learn about Totaljobs experience of implementing the Digital Accessibility Maturity Model.