Disability, Ad Agencies, Brands and Accessibility Experts will share skills at TechShare Pro 2024
Kelly Chan | 17 Sep 2024Hosted by HSBC and organised in partnership with Valuable 500, this year's TechShare Pro a unique opportunity for ad agencies, brand leaders, disability influencers and digital accessibility experts to learn how to deliver authentic representation of disability and accessible ad campaigns.
Day One of AbilityNet’s TechShare Pro 2024 conference centres on the Disability and Advertising Summit. AbilityNet’s Mark Walker is excited by this addition to Europe’s largest accessibility event:
“Brands and ad agencies are beginning to understand the power of disability to deliver value as part of their diversity-focused campaigns. The accessibility and disability community is eager to help brands and their agencies deliver accessible, authentic campaigns that shift public attitudes to disability and deliver real business benefits.
This event is about learning from what works - we’ll hear from the creative teams and accessibility specialists behind some of the most iconic inclusive ads on the planet about what they did and the impact they had.
Trailblazers like Channel 4 have significantly changed public perception of disability. Brands such as Google, Microsoft, HSBC, and Sony will talk about their investment in accessibility and disability inclusion. And Primark will show how they developed and promoted an adaptive clothing range.”
A great opportunity for ad agencies and brands to learn from disability and accessibility experts
AbilityNet is working with Valuable 500, a global network of the 500 biggest brands committed to disability inclusion. Recent Valuable 500 research highlights the rewards for brands that get disability inclusion right but also shows that many brands are still missing out.
Valuable 500's Chief Executive Officer (CEO) Katy Talikowska has an extensive background in the advertising industry and is excited by this opportunity for agencies and their brand clients to build innovative, high-impact campaigns.
“Disability is an important part of the diversity agenda for any brand and ad agencies can really stand out if they know how to deliver authentic disability inclusion for their customers,” she explains.
“AbilityNet is a global leader in accessibility and their TechShare Pro conference is the perfect place to meet and learn from accessibility and disability experts. We’re using it to connect an amazing selection of brands, ad agencies, accessibility experts and disability leaders.
Too many brands are still not making the most of their commitment to disability in their campaigns. This is a unique opportunity for people in the advertising and marketing industry to learn how to deliver authentic representation and accessible campaigns.
By connecting with accessibility specialists brands will get more value from their spend and agencies will be more likely to win work with innovative and accessible campaigns.”
Join us at TechShare Pro
This hybrid event can shape the future of disability representation in advertising. Mark your calendars for 13 November and join us at the Disability and Advertising Summit during TechShare Pro 2024.
Check out details for online-only tickets, in-person tickets and the highly sought-after Champions Bundles that offer unlimited online tickets to everyone in your organisation.
Book now for Early Bird savings
But hurry – in-person tickets are limited and the Early Bird discount is available only until 1 October 2024. Secure your spot today and join us for an unforgettable event.
What happens at TechShare Pro?
TechShare Pro 2023 was hosted by HSBC in London, with over 2,000 in-person and online attendees from around the world. Check out the highlights reel below.