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Attitudes to Digital Accessibility 2024 survey report methodology
The Attitudes to Digital Accessibility Survey 2024 is an online survey which explores current attitudes to digital accessibility from more than 441 professionals whose work touches on digital accessibility in some way.
Data was collected via an online survey disseminated via AbilityNet and partners. It was available online via Survey Monkey with accessible alternatives. The survey was live between 10 August and 12 September 2024.
The Attitudes to Digital Accessibility Survey 2024 provides a unique opportunity to understand a broad range of perspectives from across roles, sectors, and regions on topics including perceived motivations and barriers, and approaches to delivery. Insights were gathered as data from closed questions and quotes from open questions.
The data was edited and the ‘other specify’ and open-ended questions were coded. The data was not weighted. The quotes in the report are from respondents, and are used to illustrate attitudes in the survey, that are best conveyed word-for-word.
The report for 2024 explores the survey for the fourth year. It was run at the same time in 2023 and 2022 using broadly the same methodology. In terms of questionnaire design some questions remained the same, some were removed, and some were added.
It should be noted that when an invitation to a survey is disseminated in this way there are two factors to take into consideration in the analysis:
- the impact of distribution channels used, and
- the self-selection aspect of those taking part.
This being the case, we cannot report the findings as a representative measure of behaviour and attitude across the whole of the workforce linked to digital accessibility. It is more likely to be received by those more engaged in digital accessibility given how it was distributed and more likely to be completed by those more interested in digital accessibility through self-selection bias.
The impact of this potential sample bias is that it is likely to be a more optimistic picture of digital accessibility than may be more broadly the case, as respondents and their organisations are more likely to be more actively engaged or interested.
With more than 400 individuals taking part, the report does however build a detailed and quite broad picture of the state of digital accessibility from within a very wide range of sectors, organisations, roles and levels of seniority.
One of the strengths of this data is that it is an ‘on the ground’ reflection of how digital accessibility is being supported in organisations today from those within the organisations with varying levels of responsibility to deliver it.
Respondents came from a broad range of industries, sectors and roles, including both technical and non-technical roles.
Who completed the survey?
Role seniority: 45% non-managerial 27.5% manager level, 12.6% senior leaders, and 5.3% executives.
Job functions: Most common functions cited were Content Creation, Customer Experience, Development, Digital Design, Project Management, Product Management, Diversity, Equity and Inclusion, Marketing and communications, and General Management.
Sectors: Higher or further education (30.2%), Information and Communications (13.6%), and Government or Public Administration (12%). Between 5-10% of respondents were each from Financial Services, Health and Social Care, and Charities.
A total of 411 respondents have been included in the data analysis for 2024. However, not every question had 411 responses, so percentages are taken on a question-by-question basis.
See below for the level of responses for each question:
- Section 1: About you and your organisation - 441
- Section 2: An overview of digital accessibility in your organisation - 363
- Section 3: Accessibility Strategy - 344
- Section 4: Digital accessibility training and upskilling - 323
- Section 5: Preparing for the European Accessibility Act - 310